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2023 Elections: LASAA Unveils Guidelines For Branding, Campaign
Prince Adedamola Docemo, MD of LASAA
As part of efforts to sanitise the society from indiscriminate placement of campaign materials in the state, the Lagos State Signage and Advertisement Agency (LASAA) has unveiled guidelines that…
Global Product Placement Spend To Record 14.3% Growth In 2022
Product placement spending worldwide is on pace to grow at an accelerated 14.3% to $26.2 billion in 2022.
This is nearly doubling in size since 2016 as brand integration opportunities have greatly expanded across multiple media…
NIPR Gears Up For AGM/Citizens Summit August 22-25
Mallam Mukhtar Zubairu Sirajo, President NIPR
The Nigerian Institute of Public Relations (NIPR) has concluded plans to hold it's 2022 Annual General Meeting and Citizens Summit on National Integration tagged ‘Abuja 2022’.
The event…
Femi Adelusi Returns For 2nd Term As MIPAN Inducts New Members
Femi Adelusi, CEO/MD of BrandEye Media has been re-elected for a second term in office as President of the Media Independent Practitioners Association of Nigeria (MIPAN).
He was re-elected alongside his executives at the…
Okeme Outlines Ways Ad Industry, Others Can Respond To Disruption
David Okeme
David Okeme, a former Advertisers Association of Nigeria (ADVAN) President and Executive Director, SystemSpecs has outlined some ways advertising agencies and practitioners including other businesses operating in other…
Dentsu Acquires Extentia, Merges With Merkle To Strengthen Technology Capabilities
Dentsu Group has acquired a majority stake in global technology and services firm Extentia.
Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group's…
Ilyas Kazeem Ports To Flour Mills As Marketing Director For Its Food Division
Ilyas Kazeem.
Marketing leader and frontline professional, Ilyas Kazeem has left the services of Quick Service Restaurant (QSR) giants-Eat ‘N’ Go-where he was its Group Marketing Director to pitch tent with diversified Nigerian…
WPP Posts Q2 Organic Growth Of 9.3%
WPP has reported net revenues in the second quarter of £2.9 billion ($3.5 billion) in 2022 with organic growth for the period of 9.3%.
First half revenues totaled £5.5 billion ($6.64 billion) with organic growth (which factors out…
EkoClimathon 1.0: Competition Deepens As Teams Pitch To Win $7,500 Prize
Eko Innovation Centre is one of the leading tech hubs in Nigeria, curating events like Art of Technology Lagos, and The Lagos Smart Meter Hackathon amongst others with Eko Carbon, and Commodity, the foremost climate mitigation and…
With ARCON Accreditation, We Have Our Task Cut Out For Us-Ozone
"Partnership made in Heaven" Dr. Olalekan Fadolapo, Registrarand Chief Executive of ARCON with Ozoemena 'Ozone' Mbanefo, Provost, O2 Academy following the accreditation of the academy for ARCON's PDA exams.
Recently, exciting news…