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MIPAN 2022 Annual General Meeting Holds August 10 In Lagos
The umbrella body of all media agencies in Nigeria, Media Independent Practitioners Association of Nigeria (MIPAN), a body that has been at the forefront of advertising and marketing communications is set to hold its annual general…
Ease Of Doing Businesses, Collaboration, FX Dominate Discussion As ACAMB Holds Maiden Conference
Nigerian banks and the organised private sector (OPS) on Wednesday met to address critical areas of concern and strategies to create sustainable synergy between the financial services sector and other businesses.
The conference with…
Expert Urges OOH Practitioners To Work Within Regulative Framework
Outdoor-of-Home (OOH) Practitioners have been urged to understand the laws regulating the profession and work within their frameworks in a bid to grow the industry.
This was made known by Barr. CIC Chikwendu , in his presentation as…
NIPR, NUJ Set To Tackle Professional Quackery In Nigeria
L-R - NUJ President, Comrade Christopher Isiguzo, and NIPR President, Dr. Muhktar Sirajo after the meeting
The Nigerian Institute of Public Relations (NIPR) in partnership with the Nigeria Union of Journalists (NUJ) has said both…
Political Brands and The Role Of Marketing in Nigeria
First of all, let's pack the definition of 'political' so we are on the same page in this article. I am of the opinion that any entity whose opinions or decisions change for the purpose of self preservation, when contexts vary is a…
The Loeries Announces Jury Presidents For 2022 Festival
The Loeries, Africa and the Middle East’s premier creative festival, has announced the selection of five highly esteemed global brand communications industry experts to serve as Jury Presidents at this year’s Loeries Creative Week. The…
Study Finds 38% Of Brands Already In ‘Recession’
A recent study revealed that 38% of brands are already in ‘recession’ even as economists have not yet declared an official recession, this is according to the study conducted by Brand Keys.
"Nearly seventy percent of consumers…
Consumers Will Trade Data For More Tailored Streaming Ads: Study
Consumers are willing to share personal data in return for relevant streaming TV advertisements, Infillion found in a study that could have meaning for all media.
Of the individuals polled, 73% say the ads they see are…
OAAN To Pursue Recognition Of Billboards As Bank Collaterals- President
The President of Outdoor Advertising Association of Nigeria (OAAN) Chief Emmanuel Ajufo has disclosed that the association will pursue the approval of billboards as collateral by Central Bank of Nigeria (CBN).
He stated this at the…
Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
President Mohammadu Buhari.
Information reaching us has it that President Mohammadu Buhari has just signed the bill for the Advertising Regulatory Council of Nigeria (ARCON), into law.
According to available information, this Act…