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WPP, Epic Games Partner To Create Consumer Experience For Brands In Metaverse
WPP has entered into a new partnership with Epic Games designed to upgrade employee creative and tech skills to create consumer experiences for brands in the metaverse.
Epic Games is a major developer of digital entertainment…
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of…
Publicis Groupe Acquires E-Commerce Software Firm Profitero For $210m
French holding company Publicis Groupe has announced the acquisition of Profitero, a software as a service (SaaS) company catering to brand e-commerce efforts, in a deal worth €200m ($210m).
According to Publicis chief exec Arthur…
Audience Origin Will Provide Superb Insight On Consumer Behaviour – Adetu
Seni Adetu
Latest data- driven product recently introduced by WPP into the Nigerian market, Audience Origin, will meet the expanding need for quality data and insights on consumer attitudes,…
Connected TV Ad Spending To Jump 39% To $21.2B In 2022, IAB says
Ad spending on connected TV platforms is expected to expand 39% to $21.2 billion this year, making it the fastest-growing video channel, according to the Interactive Advertising Bureau Inc.
The double-digit growth forecast comes…
LASAA Issues Guidelines On Use Of 2023 Election Campaign Materials
Prince Adedamola Docemo, MD of LASAA
The Lagos State Signage and Advertising Agency (LASAA) has issued a guidelines on the use of election campaign materials for the 2023 polls.
The guidelines were contained…
Cannes Lions Unveils 2022 Jury Members
Cannes Lions has unveiled the Jury members of the 2022 edition of its awards. The jury members consist of global experts who will judge works from across the globe that would be awarded at the Cannes Lions International Festival of…
Modion Communications Maintains 3-Years Winning Streak Of International Recognitions At The SABRE…
Modion Communications, one of Africa's most celebrated young Public Relations and Integrated Marketing Communication Consultancies, has once again earned double international recognitions for its works at this year's SABRE Awards…
ADVAN Collaborates With TNT TV To Showcase Members’ Brand Activities
Osamede Uwubanwmen, ADVAN President
Advertisers Association of Nigeria (ADVAN) has partnered with TNT Television’s ‘Know Your Brand’ programme to showcase members’ brand activities.
This partnership provides free slots to all…
Trendupp Awards 2022 Announces Call For Nominations
Trendupp Africa - Nigeria’s first-ever reward-based platform where creative minds are rewarded for positive impact and use of the social media platforms- has officially announced the second edition of their awards - Trendupp Awards.
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