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Brand Africa Set to Announce Top 100 Most Admired Brands May 25
Brand Africa is set to unveil the 2022 Brand Africa 100: Africa’s Best Brands rankings on Africa Day, 25 May 2022 in Lagos, Nigeria. The rankings will encompass the Top 100 brands in Africa, and the leading brands in West Africa and…
MarkHack 1.0: LiveBIc Clinches First Prize, As Marketers Call For Technological Innovation To…
L-R: Hakeem Popoola Fahm, Lagos State Commissioner for Science and Technology; Debola Williams, Group CEO, Red for Africa; Tolulope Tomori Adedeji, Marketing Director, Anheuser-Busch InBev; Victor Afolabi, Founder of Eko Innovation Centre…
Cannes Lions Honours Activist, Malala Yousafzai With The 2022 LionHeart Award
The Cannes Lions International Festival of Creativity has announced that it will honour girls’ education activist and Nobel Peace Prize laureate, Malala Yousafzai, with the 2022 Cannes LionHeart; the award is given to a person who has…
NIMN President, Enang, Tinubu, Others To Speak At MarkHack 1.0 Finale Tomorrow
Idorenyen Enang , NIMN President and Victor Afolabi, Founder, Eko Innovation Centre
The President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang is billed to deliver the keynote address at the grand finale of…
Dentsu Group Reports 9.1% Organic Revenue Growth In Q1
Dentsu Group reported that it achieved 9.1% organic revenue growth in the first quarter of 2022.
The company’s Japan operation achieved 10% organic growth (which strips out the impact of M&A and currency fluctuations.)
Dentsu…
From Campaigns to Customers: How Taiwo Ruth Oluwasanya’s Advertising Journey Shaped Her Interest in…
In the ever-evolving world of marketing, adaptability and a deep understanding of customers are essential for success. Taiwo Ruth Oluwasanya, a versatile professional with years of experience under her belt, exemplifies this blend…
Data Reveal TikTok As New Marketing Tool For Brands
Data has shown that TikTok, an app for making and sharing short videos is becoming a marketing delight for several brands to showcase their products to a large number of audiences.
The short video social media platform which was…
More Brands Spend Over 30% Of Budget On Influencer Marketing, Study Reveals
By Janice Tan
The number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021. Meanwhile, 69.4% of brands are spending 1% to 30% of…
OAAN, Outdoor Players Decry Plans To Destroy Billboards In Kaduna
The Outdoor Advertising Association of Nigeria (OAAN) has appealed to the Kaduna State Urban Planning and Development Authority (KASUPDA) to reconsider its plans to commence the removal and destruction of billboard structures in some…
Omnicom To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative
By Catie Keck
Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and…