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Agege Bread Easter Ad: IMC Pros Knock Sterling Bank, Remain Divided Over APCON’s Intervention
“Why Sterling Bank could have made such an ‘obvious’ gaffe”
When Sterling Bank in its usual “wokeness” of using street lingua to connect to Nigerians sent out Easter felicitation emails with the copy, “Like Agege bread, He rose”,…
APCON To Sanction Sterling Bank Over “Agege Bread” Easter Advertisement
The Advertising Practitioners Council of Nigeria (APCON) is set to sanction Sterling Bank over it's recent " Agege Bread" Easter Advertisement.
The advert compared the resurrection of Jesus Christ with "Agege Bread". The…
Marketers To Boost Social Media Budget This Year- New Study
Two-thirds (65%) of marketers say they expect to increase their social media budgets this year, making it the medium that will see the largest increase in spend, according to a worldwide survey of marketing professionals by Nielsen.
…
ADVAN President Emerges Vice President World Federation of Advertisers
President of the Advertisers Association of Nigeria, ADVAN, Osamede Uwubanwmen has been elected into the Executive Council of the World Federation of Advertisers (WFA) as Regional Vice President for Africa, at the Annual General…
NAFDAC Issues Alert As Continental Mills Recalls Products
The National Agency for Food and Drug Administration and Control, NAFDAC, has alerted the general public to be wary of contaminated products as Continental Mills is recalling its Buttermilk Pancake and Waffle Mix, due to potential…
Marketers Are Overwhelmed By Martech, Study Finds
Marketers are buying new technology, but they admit that 40% of the martech at their disposal is going unused, according to The State of Martech 2022, a study conducted by software provider Clevertouch in partnership with the…
Outdoor Advertising Exploded 37% In Q4 2021, New Report Reveals
After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report.
Despite the…
Eko Innovation Centre, GDM Group Debut With MarkHack 1.0, Nigeria’s First Marketing And Media…
… $20,000, Others Up For Grab, As Winners To be Unveiled May 18
L-R: Founder, Eko Innovation Centre, Mr. Victor Afolabi; Founder, Consumer Data Platform Institute (USA), Mr. David Raab; Chief Executive Officer, Entod Marketing Ltd., Mrs…
Oyo NIPR Tasks FG On Insecurity, Unemployment, Others
The Nigerian Institute of Public Relations (NIPR), Oyo State chapter, has tasked the President Muhammadu Buhari-led Federal Government on addressing the myriads of security, unemployment issues and the youth restiveness plaquing the…
Nigeria PR Report Now APCR, To Cover All African Countries
Nigeria PR Report, an annual report dedicated to gathering, chronicling and analyzing data on trends, perceptions, challenges and prospects within the Public Relations industry in Nigeria has expanded its scope of focus to include…