Browsing Category
Industry
OOH Academy, APCON Host Inaugural Location Intelligence Workshop
A cross section of participants at the workshop.
In its continuous commitment to promoting the Out-Of-Home industry in Nigeria, OOH Academy teamed up with Nigeria's advertising industry regulator, the Advertising Practitioners Council…
APCON Holds Two-Day Creative Workshop
The Advertising Practitioners Council of Nigeria, APCON, is set to commence training for creative professionals and people who seek to understand the core principles of marketing communications.
APCON said that the workshop is…
Virtual Town Hall Meeting With NIMN President Holds This Friday
Idorenyen Enang, NIMN President
The National Institute of Marketing of Nigeria, NIMN, will on Friday, April 8, 2022, hold a virtual town hall meeting with the President of the organisation, Dr. Idorenyen Enang.
The meeting is…
PR, Media Professionals Urged To Intensify Advocacy On Gender Balancing
Public Relations and media professionals and other important institutions/agents of change in Nigeria have been urged to join advocacy for gender balancing, inclusion and fairness for the promotion of socio-economic development in the…
Making The Best Of Social Media For Brand Advertising
By Henrietta Igbekea
In the past few years, social media has grown from being a way for people to socialize to one of the most powerful means of advertising and marketing businesses. It has become an essential way to reach…
Rethinking the Future of PR and communications practice in Africa
Godfrey Adejumoh, Head, Corporate Communications, Unilever.
By Godfrey Adejumoh
The United Nations estimates that Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Such a huge number…
Pitcher Awards Entries Now Closing 15 April 2022
The organizers of the Pitcher Festival of Creativity have announced that entries for the 2022 Pitcher Awards will remain open till 15 April 2022 to enable more people complete their entries.
The Pitcher Awards, often described as…
SABRE Awards Africa Names Opayemi, Zackariyau, Aleobua, Other In Jury
Clockwise: Jaiye Opayemi, President, PRCAN and Chief Strategist, Chains Reactions; Bidemi Akande-Zachariyau, Managing Director, LSF PR; Aishat Bello-Garuba of Leadway Assurance Limited and Odion Aleobua, Managing Director, Modion…
TV Ad Spend To Fall Below 20% Of Total For First Time
TV ad spending reached its height before the pandemic and will never reach that level again, according to a new study by Insider Intelligence. In 2022, such spending will fall below 20% of total ad spending for the first time.
…
Babaeko, Babatunde Named Jury Members Of 2022 AME Awards
L-R: Steve Babaeko, CEO & chief creative officer, X3M Ideas, and Dotun Babatunde, head of digital marketing, Olam Grains
Nigeria’s colourful Adman and digital marketing communication professional, Steve Babaeko, CEO &…