Browsing Category
Industry
Noah’s Ark, 2 Other International Agencies Form New Network To Promote Sustainability
Lanre Adisa, MD/CCO, Noah's Ark Communications.
The Committed Collective, the world’s first network of Impact-driven creative agencies from Africa and the Nordics, is officially launched on February 14, 2022, which coincides with the…
Dentsu Reports 13% Organic Growth In Full-Year Results
Dentsu, the Japanese parent company of agencies such as McGarryBowen, Carat and iProspect, has reported record net revenues, operating profits and share dividend for the 2021 financial year.
The results mark a significant recovery…
New Report Shows AR Becoming Key To Consumer Engagement
A new report highlights the ways that AR plays a role in most consumers’ lives -- and ultimately, why it is the “gateway to the metaverse.”
Camera IQ –– a no-code design platform that brands use to transform products and messaging…
Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
Adenike Adebola
The Marketing & Innovation Director, Guinness Nigeria, Adenike Adebola has been listed as one of the Client Judging Panel of the 2022 edition of IPA Effectiveness Awards 2022, joining other global leaders on the…
ADVAN: Industry Leaders Set Agenda For New EXCO
Following the recent election of new EXCOs at the 19th Annual General Meeting of the Advertisers Association of Nigeria, ADVAN, led by the Commercial Director of Biogenerics Limited, Osamede Uwubanmwen in the capacity of President,…
Strategy Must Become Everybody’s Everyday Job, Says Biodun Adedipe
Dr. Biodun Adedipe
Dr. Biodun Adedipe, Chief Consultant, B. Adedipe Associates Ltd has urged brands and individuals to embark on thorough planning and be strategic about everything they do daily if they want to grow their brand equity…
Lawmakers Want Tougher Online Regulations From NAFDAC, APCON, Others
The lower chambers of the National Assembly, The House of Representatives has called on the National Agency for Food and Drug Administration and Control, NAFDAC, to arrest and prosecute online advertisers of drugs. They also want the…
Global Ad Spend To jump by 85% To Hit US$735bn In 2026-Study
Global ad spend its predicted to increase from US$407 billion this year to US$753 billion in 2026, marking a 85% growth. According to Juniper Research's latest report, mobile in-app revenue will account for 56% of global spend by 2026.…
How To Communicate On Social Media For Business And Marketing
By Dr, Michael Thiemann
One of the most important means in our daily lives is communication. Through communication, we can relate to others in a purposeful and effective way. It serves to give and especially to receive information.…
Revisiting The Death Wish On Agencies
Now and then the knell for ad agencies is sounded. But in a VUCA-BANI world, how can creative agencies possibly die?
Every now and then someone declares that the creative ad agencies - as we know them - are dead or dying or about to…