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MIPAN, OAAN Hold Annual Health Walk Against Kidney Failure March 12
Media Independent Practitioners Association of Nigeria (MIPAN) in partnership with the Outdoor Advertising Association of Nigeria (OAAN) has announced that its annual Health Walk Against Kidney Failure will hold on Saturday, March…
Okigbo, Okolo, Others To Deliver Papers At Jacksonites 3rd Lecture Series
The pioneer Registrar of the Advertising Practitioners Council of Nigeria and professor emeritus of Strategic Communication Analytics at the North Dakota State University, Fargo, USA, Charles Okigbo will join an expert panel at the…
WPP Acquires Influencer Marketing Agency
WPP has acquired New York-based influencer marketing specialist Village Marketing in a bid to expand its influencer marketing offering.
Founded in 2013 by Vickie Segar, Village Marketing has 150 employees and was specifically…
Cost Of Digital Advertising Rose By Double Digits In Q4 2021
The cost of search, social and retail media advertising grew by double digits in the final three months of 2021, according to data from digital advertising company Skai.
Search cost-per-click (CPC) saw the largest rise, increasing…
Global Digital Ad Fraud Hits $68 Billion
Losses owing to digital advertising fraud are set to reach a whopping $68 billion globally this year, rising from $59 billion in 2021, a new report showed on Monday.
Top five countries most impacted by advertising fraud — the US,…
LASAA Unveils e-Sticker Verifier App For Mobile Advert Registration
Prince Adedamola Docemo, MD of LASAA
The Lagos State Signage and Advertisement Agency (LASAA) has unveiled a dedicated e-Sticker Verification Application (app) for mobile advert registration by its clients.
According to LASAA, the…
First Pan-African ESG Communications Agency Launches
Sophie Masipa, CEO of Fikira Consulting, and Kwame Senou, Founder and Managing Director of Holding Opinion and Public, have joined forces to expand their offering in launching a new communications agency. The agency, Mwungano…
PRCAN To Announce New Practice Standards For Public Relations Consulting
The Public Relations Consultants Association of Nigeria (PRCAN), the sectoral trade group authorized by the NIPR Bye-Law to regulate the business of Public Relations Consulting in Nigeria, is set to announce far-reaching reforms that…
ACSPN, APCON Collaborate On New Thematic Book On Digital Advertising
The Association of Communication Scholars & Professionals of Nigeria (ACSPN) in engaging with major stakeholders, has produced a thematic book titled "Advertising in Post Digital Era: The Profession, Business and Development…
Ijedi Iyoha, Adenike Adebola, Yetunde Adegbite, Other Headline 4th Boardroom Webinar Series, Feb 18
Advertising Amazon and Director, Regulations, Monitoring and Enforcement for the Advertising Practitioners Council of Nigeria, APCON, Mrs. Ijedi Iyoha will be joining other marketing communications professionals to dissect issues as it…