Browsing Category
Industry
The Pandemic Helped PR Pros Nab A Seat In The Boardroom
By Deepa Chevi
Since the pandemic hit in 2020, businesses had to reassess their operations as well as factor in the health and safety of their employees. This also led to changes in purchasing and media consumption habits following…
APCON Outlook 2022: Experts Canvass For Use of Data, Collaboration, Tech Deployment
Economic analysts and Marketing Communications Professionals have pointed that for businesses to stay afloat in the emerging post COVID-19 era, players would need embark on collaboration, leverage on technology, and data to remain…
Marketing Messages Must Stand Out In Twitter’s ‘Sea Of Same’
By Nathan Eddy
Consumer attitudes towards social media marketing are swiftly shifting, and while Twitter’s post in the cultural landscape has essentially remained the same—punchy, political and with a snarky bent—brands looking to…
Has Comms & Marketing Industry Been Elevated By Digital During The Pandemic?
By Gaurav Patra
Inclusive role of technology in the pandemic world
Picture a day in the life of a working professional in today’s times of the pandemic: You start the day by checking your smartphone for messages and emails, and…
Google Introduces New Feature For CTV Ads
As part of a major push to help advertisers control the reach and frequency of people they target via connected TV (CTV) ad campaigns, Google recently unveiled a new feature enabling them to cap the number of times someone sees their…
Nnenna Onyewuchi Named Second-Best Strategist In Middle East, Africa In Loeries Ranking
Barely months after she was recognised as the Most Outstanding Creative Advertising Professional of the Year at the last edition of the Women in Marketing & Communication Conference and Awards, WIMCA, veteran strategist, Nnenna…
19th ADVAN AGM: Meet Members Of The New EXCO
Yesterday, Brand Communicator broke the news on the emergence of the Commercial Director of Biogenerics Limited, Osamede Uwubanmwen as the new President of the Advertisers Association of Nigeria, ADVAN, at the sectoral group’s 19th…
Osamede Uwubanmwen Takes Over From Bunmi Adeniba As ADVAN President
Commercial Director for Biogenerics Nigeria Limited, Osamede Uwubanmwen has emerged the new President of the Advertisers Association of Nigeria, ADVAN, taking over from the Marketing Director for Coca-Cola, Bunmi Adeniba who has served…
How Should Brands Prepare For The New Era Of Digital Advertising?
The deprecation of third-party cookies is the perfect opportunity for the industry to build a better infrastructure for the open web, writes ID5’s Joanna Burton.
As we say goodbye to 2021 and step into a new year, we’re also taking…
Publicis To Invest More In Data And Tech Deals After Strong 2021
Publicis Groupe turned in a strong 2021, including a 10% jump in organic revenue, and has plans to invest significantly more in data and tech acquisitions in 2022.
The holding company is also thanking its employees with bonuses tied…