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SON Decries Activities Of Brand Counterfeiters, Pledges To Step Up War Against Fake Products
The Standards Organisation of Nigeria (SON) has frowned strongly against the continued influx of fake and substandard products into the country’s market.
The organization wants consumers to be vigilant when buying items…
From Boomers to Gen Z, All Generations Agree a Negative Customer Experience is Worse Than A Bad…
A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…
The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022
By Rikki Agarwal
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch…
How To Build A World-Class Marketing Team
By Chris Martin
When I was first asked by a growing scale-up to build the brand a marketing team, I was perplexed. Rather naively, I thought that simply hiring good marketers was the winning recipe. I’ve learned a lot since then.…
Toni Kan Assumes New Position As Head, Public Relations For Glo
Anthony Kanayo Onwordi (Toni Kan) new Head, Public Relations, Glo.
Multiple award-winning PR practitioner, writer and journalist, Anthony Kanayo Onwordi popularly known by his pen name, Toni Kan, has pitched tent with…
Just In: Emeka Oparah Elevated To Vice President, Airtel Africa Position
Emeka Oparah
Veteran Public Relations and Marketing Communications professional, Emeka Oparah has been appointed Vice President, Corporate Communications & CSR for Airtel Africa Plc.
Oparah, who disclosed his new appointment in…
PRCA Africa Launches Inaugural State Of Industry Survey
The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa.The flagship study, conducted by Reputation Matters, will gather…
The Pandemic Has Destroyed Customer Loyalty, Says Research
By Duncan Macrae
More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin +…
How Brick-And-Mortar Businesses Can Attract More Customers
By Forbes Communications Council
With the ubiquity, consistent growth and innovation of online merchants and current events such as the Covid-19 pandemic putting a damper on in-store browsing, retail establishments and other…
Branding Vs Advertising: Knowing Differences To Better Align Strategies
Branding and advertising are the major tools used to promote businesses. They help brands to reach and acquire new customers and are also good drivers of sales and profits. For instance, presenting a brand on all platforms can increase…