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Vivo Launches First-Ever Global Brand Campaign For World Cup: ‘Unlock Extraordinary’
Chinese smartphone brand Vivo has launched its first-ever global brand campaign in collaboration with BBDO South China (BBDO Hong Kong and BBDO Guangzhou) to celebrate its sponsorship of the FIFA World Cup 2018.
The campaign “Unlock…
Olusegun Mcmedal Returns As NIPR Lagos Chairman
The members of Nigeria Institute of Public Relations (NIPR) Lagos State Chapter have re-elected Olusegun Mcmedal as the President of the Chapter.
He was re-elected at the 2018 Leadership Lecture/AGM held at MUSON Center, Onikan,…
Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
Pepsi swapped places with the mobile network, which dropped…
Publicis Groupe Unveils Its Much Anticipated AI Platform
When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source the best people to work on its…
Lufthansa Group Launches New Distribution Capability Partner Programme
Lufthansa Group recently launched its New Distribution Capacity (NDP) Partner Programme, offering agents a preferred value proposition encompassing technology, servicing, offers and strategic cooperation components.
The…
African Development Bank Delivers Strong Operational Results
The African Development Bank is delivering on its goals and making good progress towards achieving its development and operational targets according to the 2018 Annual Development Effectiveness Review (ADER) which was released…
PHD Wins Global HSBC Media Account
UK financial services company HSBC has awarded Omnicom Media Group’s PHD its global media assignment after a review that began in January.
Mindshare, part of WPP’s GroupM was the incumbent. Earlier this week American Express…
Buhari Confers National Productivity Order of Merit Award On Dozie Mbanefo
By Azeez Disu
Renowned out-of-home practitioner, Engineer Dozie Mbanefo, Chief Executive Officer of New Crystal and Managing Director of DLK Oil & Gas, has been conferred with the prestigious National Productivity Order of Merit…
How Brands Are Hoping To Score For This Year’s World Cup
With just a few weeks to go until the planet's biggest sporting competition begins, Campaign looks into what brands are doing to align themselves with the Fifa World Cup football extravaganza in Russia. We'll add new work to this…
LG Electronics Signs Alex Iwobi As Brand Ambassador
At an elaborate ceremony in LG showroom Lekki Lagos, LG Electronics officially signed on Nigerian International Football player, Alex Iwobi as its official brand ambassador. It was witnessed by officials of LG Electronics,…