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WFA And Brands Demand Digital Advertising Reform
Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.
After…
Loeries Announces Jury Presidents
The Loeries 2018 jury presidents bring global leadership and experience to Loeries Creative Week taking place in Durban in August. Four of the world’s top creative leaders will guide over 160 judges in the process of selecting the best…
MTN Partners With Tech Savvy Brands To Promote Young Talent And Future Tech
The maiden edition of TechFest, themed ‘Spark Your Curiosity’ brought together thousands of digerati (tech enthusiasts) and creative minds to explore, debate and proffer technological solutions to societal problems.
The event, which…
Lagos Chapter Unveils Lagos PR Week 2018 Programmes
The Lagos State Chapter, the leading branch of the Nigerian Institute of Public Relations, today announced the programmes marking the Lagos Public Relations Week; a week-long experiential platform for the public relations,…
Lucozade Excites Consumers With N200m Airtime
In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside N200million worth of Instant Airtime to reward consumers in the 3rd…
Tantalizers Opens New Outlet In Ikare Akoko
Tantalizers, one of the leading brands in the nation’s Quick Service Restaurant sector, says its expansion program is fully on course as many towns in the country have been identified for new restaurant locations soon.
In pursuance…
Cellulant To Scale Agrikore, Mobile Blockchain-based Platform To More Farmers
After raising $47.5m from the Rise Fund, a global impact investing fund managed by growth equity platform TPG Growth, Cellulant, says the investment will help scale its blockchain-based platform Agrikore.Agrikore is a mobile…
Nigeria… Here Are The Secrets Of Great Advertising
Andrew Human, CEO of the Loeries Africa Middle East
Creatively awarded work is 11 times more effective in generating a market share increase – a reality the Nigerian advertising industry can use to its advantage…
Amstel Malta Celebrates Top Six Nigerian Winners In Okpekpe Road Race
Nigeria’s premium malt drink, Amstel Malta, has celebrated the top six Nigerian winners at the just concluded Okpekpe Road Race held in Benin, Edo State capital on Saturday 12th of May.
The Six Nigerian athletes, Emmanuel Gyang,…
Amstel Malta Supports Okpekpe International Road Race 2018 With Edo State
All is set for the sixth edition of the Okpekpe Road Race scheduled to hold on Saturday May 12, 2018 in Edo State. The race will feature about 3,000 runners from Kenya, Eritrea, Ethiopia, Uganda, Morocco, Israel, Bahrain and…