Browsing Category
News
Unilever Nigeria: Sustainability As A Force for Good
With about 7 billion people living in the world, natural resources have come under tremendous strain globally. Rising temperatures, water scarcity, double burden of nutrition and increasing gaps between the poor and the rich are some of…
How Noah’s Ark Emerged Agency of the Year With Airtel’s ‘Prayer Warrior’ TVC, Others At African…
By Jeremiah Agada
"…I must say that there is a connection between this work and our African roots. All of us at the jury had this universal connection to it. We recognised ourselves behind this production. The main reason we chose it…
Brands Optimal: Optimizing Brand Building Initiatives
By AzeezDisu
By Azeez Disu
In today's competitive world, brands battle to take dominance of the market share, earn favourably…
Carat Nigeria: First Nigerian Media Independent Agency To Win Continental Innovative Use of Media…
By Azeez Disu
In the words of football legend, Edson Arantes do Nascimento popularly known as Pelé "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of…
How Pepsi’s ‘Naija All The Way’ Campaign Is Reigniting The Naija Spirit
By Jeremiah Agada
"…I have watched the NaijaAllTheWay commercial like 10 times, and I keep coming back to it. So many things I want to say…the music, putting these A-list stars together, the chest-thump and most importantly, how it…
YouTube TV Subscribers Offered One-Week Free In Compensation Following World Cup Outage
Google is saying sorry to disgruntled YouTube TV subscribers in the form of a one-week credit after the streaming service failed during the middle of a crunch World Cup semi-final between England and Croatia.
US football fans were…
MTN Brightens The Lives Of 100 POWA Women In Lagos
Leading Information and Communications Technology company, MTN Nigeria, recently, empowered 100 women from the Police Officers Wives’ Association (POWA), Lagos State chapter. The women who were elated with the gesture, were…
Terragon Releases 2018 Digital Trends Report for Nigeria
“Brands must embed a data-driven approach into every facet of their
marketing efforts”
Africa’s marketing technology leader, Terragon, has released its 2018 Digital Trends Report for Nigeria. The report highlights the importance of…
Coca-Cola Explores Segmentation In APAC
Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region.
“We sell to a lot of people,…
How To Reach Consumers While Protecting Their Privacy
By
Michelle Engle
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…