Browsing Category
News
Digital Innovation Changing Marketing Paradigms – Udeme Ufot
In an age when technology has interconnected customers and democratized information across markets, there is the urgent need for organizations to embrace digital innovation to equip themselves and acquaint themselves on how customers…
Virgin Atlantic Celebrates 17 Years Of Flying To Nigeria
For 17 years since, Virgin Atlantic has been connecting friends, uniting families, flying people to epic business meetings, conferences and life-changing deals.
Flying travellers on honeymoons, dream holidays and their…
PwC Nigeria Admits Three New Partners
PwC Nigeria has announced that it has admitted three professionals into the firm's partnership, effective 1 July 2018.
The new partners are Udochi Muogilim, Adedamola Yusuf and Seun Adu. Udochi is of the firm’s Assurance practice…
Sam Osunsoko Floats Cognitio
By Tunji Faleye
Sam Osunsoko, a tested and trusted marketing communications professional has floated Cognitio, a marketing communications consulting firm. Cognitio opened shop just Monday 2nd July, 2018 in order to use its…
Brands Jostle For Sponsorship As The Maiden Edition Of HiFL Kicks Off
As the maiden Higher Institutions Football League kicks off, brands and businesses are pitching their tents with the league to connect with their youthful audience. No fewer than 16 schools are expected to take part in the…
Infinix Launches Note 5, Smartphone Beyond Intelligent
The city of Lagos was agog penultimate Thursday when Infinix introduced Note 5, its latest range of smartphone powered by AndroidOne by Google.
The launch which was witnessed by the cremedelacreme of Nigeria's tech,…
Shoprite Plans Africa’s Biggest clean-up Exercise
The Shoprite Group has concluded plans to stage Africa’s biggest clean-up at which over 6000 people in 9 countries are expected to participate in almost 500 events from 14-18 July to remove waste from communities. In Nigeria…
Facebook Pulls Walmart And P&G Ads For Lacking ‘Political’ Labeling
Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform.
The social network says it stopped running an ad for Walmart and another from Procter…
How Agencies Choose What To Show Clients
Agency executives mix factors like gut instinct and experience with more analytical approaches when choosing which ideas to show clients, according to a study published in the Journal of Advertising Research (JAR).
Douglas C. West…
Vodafone To Start In-House Digital Media-Buying In Pioneering Move
Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering move.
Campaign learnt that the UK-based telecoms giant plans to manage about two-thirds…