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NBC Vows To Contest Case Against Rite Foods
Nigerian Bottling Company Limited (NBC) has vowed to contest the lawsuit filed against it by Rite Foods Limited, over its Predator Energy Drink trademark infringement allegation.
Recall, in the suit No: FHC/L/CS/92/2021, the…
Ad Overload Could Pose Steeper Risk To Brands– Study
More than half (52%) of surveyed U.S. consumers reported that overexposure to ads was most likely to negatively impact their perception of a brand, while just 32% said the same for messages that appear next to questionable content,…
Access Bank Pledges 5 Times Refund In Fees For Failed Transactions
Driven by its commitment to deliver best-in-class service to all its customers, Africa’s largest retail bank, Access Bank Plc, has upgraded its service platforms to allow for resolution of failed transactions within one business day.
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Glo’s New Enchanting Television Commercials
Storytelling is a strategy increasingly being used by corporate organizations across the globe in their marketing communications endeavour. It entails using a narrative to communicate a message and connect the brand to its consumers.…
MTN Nigeria Launches Robust Customer Engagement Platform
MTN Nigeria has launched a new unified customer engagement platform, EnGauge, designed to enable small-to-medium enterprise business owners to seamlessly administer transactions with customers, potentially increasing their productivity…
More Than 3 Billion Ads Blocked By Google Last Year For Violating Policies
Google blocked or removed approximately 3.1 billion ads last year for violating its policies and restricted an additional 6.4 billion ads. About 867 million ads were either blocked or removed for abusing the ad network, while 91…
Facebook Rolls Out Instagram Lite To Sub-Saharan Africa, Other Emerging Markets
Facebook has announced today the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions.
The new version of…
Coca-Cola Awards N303m In Grants To Eight Nigerian NGOs To Drive Environmental Sustainability
As part of Coca-Cola’s commitment to leading sustainability efforts across the world, The Company through its philanthropic arm, The Coca-Cola Foundation (TCCF) has awarded a total of N303million in grants to eight local…
Gbemi Aleke Joins TBWA\Concept As Deputy Director, Account Management & Strategy
Creative Strategist, Gbemi Aleke has joined the services of TBWA\Concept as Deputy Director, Account Management & Strategy of the creative agency, an agency she once worked with.
In her new role, alongside the director of the…
Dentsu Revamps iProspect With New Model And Tagline
Dentsu international has unveiled a refreshed iProspect, which is said to be a "game changing digital-first end-to-end media agency". In line with the launch, iProspect has adopted a new tagline: “Brands Accelerated”, which reflects the…