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Burger King is employing mobile technology to engage a tech-savvy generation of consumers through its new web-based AR game from Rovio and Zappar. The game helps to reinforce the idea that Burger King is a fun and welcoming brand for…

Nigerian Women in PR (NGWIPR) has encouraged undergraduates to pursue a career in public relations. Noteworthy, over the weekend NGWIPR successfully delivered the fifth edition of its virtual Public Relations Students on Campus…

Wole Adedeji Renowned marketing communication professional, Wole Adedeji has joined the services of Churchgate Group as the company’s General Manager, Marketing, Brands and Communication following his exit from Interswitch Group. …

Dentsu has launched what it’s calling its “Economic Empowerment” offering designed to help clients diversify media investments and support minority owned media companies. The company is also formally launching “Infronts” which has…

MultiChoice, Africa’s leading entertainment company, has announced that one of its DStv premium channels, M-Net +1, will be scrapped starting from 16 May. This comes five years after the channel launched its M-Net +1 channel in May…

Globacom has announced the recommencement of its SIM card activation at its service outlets across Nigeria. Recall, the Federal Government of Nigeria lifted its suspension on the sale and activation of new SIM Cards in the…

Mastercard Foundation Nigeria has disclosed that youth place a critical role in nation building and therefore called for their active engagement by stakeholders in a bid to enable them use the enormous talents they possess for…

Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat…

WPP’s GroupM has formed the Media Inclusion Initiative, a program to support and grow diverse and Black-owned media companies and creators, with an initial focus on Black-owned media and creators. Under the new initiative GroupM…

Wema Bank's Hackaholics 2.0, an acceleration aimed at helping startups scale and gain entrance into the market, came to an exciting end as the finalists were unveiled on Wednesday, May 5, 2021, at the Bank’s corporate head office in…