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New Research Finds Premium OTT Delivers Better Results For Advertisers
Male hand holding TV remote control.
As the COVID-19 pandemic continues to keep consumers in their homes and on their devices, OTT consumption across Southeast Asia has seen strong growth.* It has become one of the fastest growing media…
MediaCom Bridges Media And Creative Service With Creative Systems Launch
MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems…
Coca-Cola Nigeria Elevates Omomeda Ashofor To Senior Managerial Position
Omomeda Ashofor
The Coca-Cola Company has promoted media expert, Omomeda Ashofor, to the position of Media Consumer and Shopper Senior Manager. Prior to his promotion, he was the Connections and Media Manager for the company.
In his…
Visa Announces Commitment To Reach Zero Emissions By 2040
In a bid to creating a more sustainable future, Visa, a global payments technology company, has announced a new commitment to reach zero emissions by 2040 as well as how the company achieved carbon neutrality across its operations in…
Stanbic IBTC Records N45.7bn Gross Earning In Q1
Stanbic IBTC, a member of Standard Bank Group, has announced a gross earnings of N45.7bn for the first quarter of 2021.
In a statement on its unaudited group results for the period ended March 31, 2021, the bank said the…
Ad Spend Trends In 2021 That Savvy Agencies Need To Know Now
Over the last year, the pandemic has caused serious disruption to every business, accelerated digital transformation, and dramatically impacted consumer behavior trends. For example, across industries, consumers are embracing more…
Bolaji Alausa Named Jury Member For Cannes Lions 2021
Bolaji Alausa, the Executive Creative Director of Noah's Ark, one of Nigeria's leading advertising agencies, has been shortlisted as the 2021 Cannes Lions jury member.
Bolaji will join other advertising and creative professionals…
WPP Set Up New Data Unit Amid Ongoing Privacy Crackdown
WPP is unifying its data efforts into a new global data company that is designed to help clients get more out of their first-party data, with an eye towards ethics.
Dubbed Choreograph, it brings together specialist data units of…
ExperientialNG To Hold Free Strategic Training Programme For Top Executives In Africa
Stuart Hamilton, Rotimi Olaniyan and Austin Ufomba
ExperientialNG, in line with her goal of providing world class professional dynamic capabilities to Marketing professionals across Africa, has concluded plans to organise a free…
9mobile Announces Commitment To Promoting Literacy Among Nigerian Youths
9mobile, Innovative and youth-focused telecommunications company, has reiterated its commitment to supporting initiatives that promote a culture of reading and publishing, especially among the youths.
The telecom company gave…