AI

...AI Disrupting Marketing Since 1861 "These days, I find myself undertaking simple tasks I would typically leave to one of our agencies. Because I am particular about the kind of messages we put out there, I often spend my…

With the fast-evolving, digitally disrupted and AI-dominated world we live in, practising public relations optimally and efficiently will now be dependent on ‘speed to market’. These were the views of a digital public relations…

Google has said that Gemini, its artificial intelligence (AI) tool, would enhance the creativity of African music. The Communications and Public Affairs Manager at Google West Africa, Taiwo Kola-Ogunlade, said that Gemini is one…

Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space is set to celebrate the 2024 World Consumer Rights Day, tagged ‘FAIR AND RESPONSIBLE AI…

In my leadership position in the Digital Marketing space, I have observed the shifts in marketing budgets to Digital and also the percentage of that budget that is shifting to Influencer marketing. It’s therefore undeniable that…

Airtel Africa hosted a groundbreaking advertising event with industry experts in partnership with two AI organisations, Intent.AI and FonYou, to explore latest advancements in digital advertising technology and strategies recently…

African companies from Nairobi to Lagos are in a race to use artificial intelligence to cut their marketing and advertising budgets ahead of a difficult 2024 due to economic difficulties, fueling panic over potential job losses. …

LinkedIn, a business-focused social network owned by Microsoft, has announced that its platform now has over 1 billion subscribers. It also announced the addition of an AI-driven chatbot for job seekers as well as other generative…

Meta Platforms has launched generative artificial intelligence (AI) tools for advertisers on its platform. According to reports, the company revealed that these AI tools are capable of generating content such as image…

The Managing Partner & Chief Executive Office of MediaFuse Dentsu HoldCo Ltd, Mr. Emeka Okeke has stated that AI capabilities cannot replace the human ability to think and be creative as creativity is the lifeblood of marketing…