AI

A Look At African Creativity Global Stage For decades, African creative advertising agencies operated in relative obscurity on the global stage, their work rarely acknowledged at prestigious international competitions. The…

Victoria Ajayi, Group Managing Director/CEO at TVC Communications, has called on practitioners, brands and agencies to leverage Artificial Intelligence (AI) in creating emotional connections with consumers. The TVC boss made…

Meta, the parent company of Facebook and Instagram, has officially acquired Play AI, a startup specializing in artificial intelligence-generated, human-like voices to boost audio content innovations. According to the report, the…

Not long ago, the idea of Artificial Intelligence playing a leading role in media planning might have raised a few eyebrows – even mine! But today, it's no longer a distant concept; it's a present reality. At mediaReach OMD, we've…

As artificial intelligence and emerging technologies continue to disrupt the advertising industry globally, forever changing how brands communicate with consumers and challenging traditional creative processes, Nigerian media…

Every time something new (Technology) shows up, we panic. When GSM came, we said, “Who go afford am?” When the internet landed, we said, “Ah, this thing will take jobs.” When Google became a thing, teachers feared assignments…

OpenAi’s ChatGPT emerged as the most downloaded non-gaming app globally in March 2025, overtaking Instagram and TikTok, according to new data from app intelligence firm, Appfigures. ChatGPT recorded 46 million new downloads in…

…Pioneering the multimodal era with the most context-aware and personalized mobile experience L-R: Nathan Lee, Business Manager Mobile eXperience; Oge Maduagwu, Head of Marketing, Samsung Electronics West Africa; Tae Sun Lee, Chief…

...AI Disrupting Marketing Since 1861 "These days, I find myself undertaking simple tasks I would typically leave to one of our agencies. Because I am particular about the kind of messages we put out there, I often spend my…

With the fast-evolving, digitally disrupted and AI-dominated world we live in, practising public relations optimally and efficiently will now be dependent on ‘speed to market’. These were the views of a digital public relations…