AI

Every time something new (Technology) shows up, we panic. When GSM came, we said, “Who go afford am?” When the internet landed, we said, “Ah, this thing will take jobs.” When Google became a thing, teachers feared assignments…

OpenAi’s ChatGPT emerged as the most downloaded non-gaming app globally in March 2025, overtaking Instagram and TikTok, according to new data from app intelligence firm, Appfigures. ChatGPT recorded 46 million new downloads in…

…Pioneering the multimodal era with the most context-aware and personalized mobile experience L-R: Nathan Lee, Business Manager Mobile eXperience; Oge Maduagwu, Head of Marketing, Samsung Electronics West Africa; Tae Sun Lee, Chief…

...AI Disrupting Marketing Since 1861 "These days, I find myself undertaking simple tasks I would typically leave to one of our agencies. Because I am particular about the kind of messages we put out there, I often spend my…

With the fast-evolving, digitally disrupted and AI-dominated world we live in, practising public relations optimally and efficiently will now be dependent on ‘speed to market’. These were the views of a digital public relations…

Google has said that Gemini, its artificial intelligence (AI) tool, would enhance the creativity of African music. The Communications and Public Affairs Manager at Google West Africa, Taiwo Kola-Ogunlade, said that Gemini is one…

Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space is set to celebrate the 2024 World Consumer Rights Day, tagged ‘FAIR AND RESPONSIBLE AI…

In my leadership position in the Digital Marketing space, I have observed the shifts in marketing budgets to Digital and also the percentage of that budget that is shifting to Influencer marketing. It’s therefore undeniable that…

Airtel Africa hosted a groundbreaking advertising event with industry experts in partnership with two AI organisations, Intent.AI and FonYou, to explore latest advancements in digital advertising technology and strategies recently…

African companies from Nairobi to Lagos are in a race to use artificial intelligence to cut their marketing and advertising budgets ahead of a difficult 2024 due to economic difficulties, fueling panic over potential job losses. …