AI

The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate. Within marketing, forms of technology progress from being…

Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust,…

The eCommerce industry is booming and this is projected to continue. With such a wealth of eCommerce businesses, and competition set to become even more fierce, staying visible and relevant has never been such a challenge for online…

When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time. Great marketers use new tools to enhance their ability to do this efficiently and…

Marketers get excited about data, artificial intelligence and the internet of things because of their combined power to potentially impact consumers' everyday lives. Across the commerce landscape, the potential applications may be…

Feared by many and distrusted by others, machine learning may yet turn out to be a creative’s best friend, by performing the low level tasks that take up their valuable time. Ever since McCann Japan debuted robotic creative director…

US tech giant Google plans to open an artificial intelligence (AI) research centre in Accra, the capital of Ghana, to explore the potential uses of the emerging technology in Africa. It is expected to open later this year and will…