ARCON

L-R: Sabinus, Taaooma, Broda Shagi, and Papaya Ex The Advertising Regulatory Council of Nigeria, ARCON, has said it will begin the sanction of Influencers, Brands, and Skitmakers, without Pre-Exposure Approvals from the body with effect…

The minister of Information and Culture, LAI Mohammed, has commended the Advertising Regulatory Council of Nigeria (ARCON) and the National Broadcasting Commission (NBC) on the success of their reforms in 2022. These, the…

In the first part of this story, we examined some actions, reports, incidents, trends, and activities that created notable disruptions in 2022. Those issues collectively made 2022 both challenging and exciting in the history of…

Most analysts would readily agree that 2022 has been one of the most challenging years for most marketing practitioners. Interestingly, so many actions, reports, incidents, trends, and activities have created a lot of…

New ARCON directive requires influencers, skit makers, others must now obtain pre-exposure approvals for any form of advertisement on their platforms. Statistics from 2021 show that Nigeria currently has over 187.9 million mobile…

Experts in the marketing and communications ecosystem in Nigeria have outlined the huge potential that airport advertising has to offer to brands and businesses as well as revealed how the growing advertising niche can be taken…

News just reaching Brand Communicator has it that the Advertising Regulatory Council of Nigeria, ARCON, has mandated that advertisement of any kind that will be used on social media as well as other digital platforms must obtain…

Dr Olalekan Fadolapo, DG, ARCON. The Director-General of the Advertising Regulatory Council of Nigeria, ARCON, Dr. Olalekan Fadolapo has reiterated the regulatory agency's commitment to the continuous engagement with all stakeholders in…

Alhaji Lai Mohammed, Minister of Information and Culture. The Minister of Information and Culture, Alhaji Lai Mohammed, has said the ongoing reforms embarked upon by the government on reform initiatives of the advertising space is…

The ongoing National Advertising conference holding in Abuja continues today with various strategic activities such as Paper Presentations, Town meetings, culminating with the meeting with the Director-General of the Advertising…