IMC industry

The ongoing controversy over who controls outdoor advertising in Lagos, and the wider debate on ARCON’s encroachment into public relations practice, is largely a product of regulatory gaps that were not addressed early enough. If…

It is no longer news that on Wednesday, 9th July precisely, Justice Raliat Adebiyi of the Lagos State High Court, Ikeja, sentenced Alhaji Mohammed Gobir, a former director of Afromedia Plc, to seven years imprisonment for…

The president of the Association of Advertising Agencies of Nigeria (AAAN) Mr Lanre Adisa has said that one of the solutions to talent retention challenges faced by the marketing communications landscape in the country is…

Israel Jaiye Opayemi, PRCAN President In order to help the growth of the business of public relations and marketing communications, the MD/Chief Strategist of Chain Reactions Nigeria and President of the Public Relations Consultants…

Most analysts would readily agree that 2022 has been one of the most challenging years for most marketing practitioners. Interestingly, so many actions, reports, incidents, trends, and activities have created a lot of…

By Azeez Disu The third wave of Covid-19 called the Delta Variant is currently causing a major threat around the world forcing companies to rethink the new normal, their business, and marketing strategies. Since the Covid-19 first…

By Maryna Steyn Integrated marketing communications strategies take a holistic view of how your brand’s message is delivered on all of its platforms. In the digital age, this has become more important than ever. Here’s why. …

Andrew Human, CEO, The Loeries By Joshua Ajayi Introdution In recent times, the Nigerian creative advertising sub sector of the IMC industry has witnessed an immense growth which is reflected on agencies performance in…

The Out-Of-Home (OOH) sector of the IMC industry in Nigeria was the worst hit by the recession that destabilised the country’s economy in 2015. Coupled with its challenges of multiple taxation / over taxation, community issues with Area…