Influencers

By Neha Bajaj Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent but the one more responsive to change.” With technological development and digital revolution, we are…

By Bradley Hoos The world of celebrities and influencers has changed. Brands that don’t adapt, or that claim influencer marketing doesn’t work, will shoot themselves in the foot. Don’t be one of those brands. When it comes…

Over half (57%) of influencers cite their ethnicity as a factor in the fees they can levy for brand partnerships, a disturbing new report has found. The Influencer Pricing Report, produced by inclusive creator agency SevenSix…

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging with creators more or to the same extent as before the outbreak. The latest insights from…

At the release of the report. Leading media agency, DottsMediaHouse has released its much-anticipated second edition of its annual Nigeria Marketing Report for the year at the recently held Social Media Week 2020 in Lagos. …

IPG Group’s managing director, Terry Peigh, revealed the ‘New Realities’ report in Mumbai recently. The six-country (India, USA, Russia, Brazil, China and South Africa) study looks at purchasing attitudes and habits of…

A new survey from the Association of National Advertisers shows strong and growing approval of influence marketing, with more than 75% of them using it, and 54% saying they were satisfied or very satisfied with how well it works.…