marketing

In most African countries, soccer is more than just a sport. It's an enveloping phenomenon that unites people of all ages, cultures, and backgrounds under the banner of passion, loyalty, and pride. The 2023 Africa Cup of…

In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.The landscape of…

FBN Quest, an investment banking and asset management subsidiary of the FBN Holdings Group has partnered with Nimbus Media Ltd, an out-of-home advertising company to announce plans to support women-led businesses by providing them with…

Industry leaders, associates, family members, and friends gathered last Friday at Wheatbaker Hotel Ikoyi, Lagos to celebrate a respected marketing icon and leader, Bola Akingbade who…

The Group Managing Director of SO&U, Mr. Udeme Ufot, has stated that no amount of strategic image-making campaign would be effective to change foreigners’ perception of Nigeria without purposeful political leadership. The…

In this thought-provoking article, marketing professional, Oghenerukevwe Toka delves into the intersection of three powerful disciplines—ethnography, psychology, and neuroscience—and makes case for their integral role in the toolkit of…

Rotimi Ogunwede A seasoned marketing professional with over a decade of experience in the marketing communications, Rotimi Ogunwede has joined Earzz, a company at the forefront of sound recognition technology as its Head Of…

Marketing professionals have reemphasized the ability to attract new clients and reconnect with former ones as key determinants of an agency's success. Owing to today’s dynamic and competitive marketing landscape, winning over new…

Seasoned marketing communications professional, Joan Odafe-Ejumedia has joined British multinational alcoholic beverage company, Diageo as Brand Manager Reserve. At Diageo, Odafe-Ejumedia will be managing the Reserve brands, driving…

Eko Innovation Centre has announced the return of MarkHack, Nigeria's first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend. Following…