Opinion

The communications industry's relationship with the media is one that has long fluctuated between fluid and touchy. In this opinion piece, Edward Israel-Ayide, CEO of Carpe Diem Solutions, reveals what a major survey of working…

 Public communication is vital because it shapes perceptions, builds trust, and bridges divides—turning complex issues into shared understanding and action. In this expose, communication expert, Lolu Akinwunmi reveals the three key…

Unilever's marketing move to employ 300,000 influencers globally has continued to raise not a little dust in brand, marketing communications and advertising corridors. Yaw Nsarkoh, a past Vice Chairman and CEO for Unilever…

Recently, Unilever made headlines by announcing a bold pivot away from traditional media advertising and conventional marketing channels, embracing influencer-led strategies instead. In this opinion article, Lolu Akinwunmi, Group…

Every year, many economic experts, conferences, renowned bodies, and organizations spend quality time analysing and giving predictions on what to expect in the business scene of the emerging year. Most times, these…

Most people think public relations is about glamour. Wrong! The job of a PR professional is to profile organisations and individuals, promote their products, ideas, or initiatives and defend them from attack. Good PR pros spend…

“Nigeria becomes first country to ban white models in adverts” Following the announcement of the ban on the use of foreign models and voice-over artists in any advertisement targeted or exposed in the Nigerian advertising space with…