PR

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement,…

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) joins the world in celebrating International Women’s Day (IWD) 2025, themed "Accelerate Action." This theme underscores the urgent need to advance gender…

Contrary to popular opinion, the Managing Director/Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola has said that the Public Relations (PR) landscape is not shrinking, but rather evolving and undergoing a…

The bedrock of effectively and efficiently managing quiet wars or crisis management is to imbibe the tripartite values of trust, integrity and consistency. These were the views of Ndidi Okonkwo Nwuneli, the Founder of LEAP…

In what has been described as a well overdue development, a Public Relations expert and veteran who is also an adjunct at the School of Media & Communication, Pan Atlantic University, Chido Nwakanma, has released his debut…

The Nigerian public relations (PR) landscape is set to witness significant transformations in 2024, influenced by global trends and unique local factors. As we delve into the year, PR expert, Odion Aleobua highlights the trends, insights…

In the days leading to the COP 28 and weeks after, the media will be pervaded with buzzwords like climate change, net zero and as has been the case with previous editions, the majority of the blame will be directed at governments…

The world is changing. The business landscape is shifting, bedeviled by the emergence of new thinking, digital technologies, and political instability. The order we once knew has given way to disruption. In today's rapidly evolving…

In this article, Esther Adeyanju, a Public Relations (PR) expert, delves into the multifaceted nature of media interactions in the country, offering insightful solutions for successfully navigating the art of pitching to this dynamic and…

“What is public relations?” Ask the average Nigerian, even a degree holder, and the answer will either be something about ‘publicity', or ‘media placement.’ Even some practitioners have challenges…