Public relations

In this article, Esther Adeyanju, a Public Relations (PR) expert, delves into the multifaceted nature of media interactions in the country, offering insightful solutions for successfully navigating the art of pitching to this dynamic and…

“What is public relations?” Ask the average Nigerian, even a degree holder, and the answer will either be something about ‘publicity', or ‘media placement.’ Even some practitioners have challenges…

Most people think public relations is about glamour. Wrong! The job of a PR professional is to profile organisations and individuals, promote their products, ideas, or initiatives and defend them from attack. Good PR pros spend…

Word PR on newspaper There are growing factors from artificial intelligence to data, technology, and storytelling that have consistently influenced public relations in the past years. However, 2023 won’t be different as these trends…

L-R: Retired Major General and Former Minister of Nigeria, Ike Nwachukwu; Mrs. Yinka Adeniji; Mrs. Gwendolyn Nwachukwu; Group Chief Executive Officer, Airtel Africa, Segun Ogunsanya; Celebrant and Group Managing Director, CMC Connect…

As the flood of campaigns targeted for the forthcoming 2023 General Elections are about to be unleashed in the next couple of days, Mr. Segun Mcmedal who is the immediate past Chairman of the Lagos Chapter of the NIPR, gives an insight on…

L-R - NUJ President, Comrade Christopher Isiguzo, and NIPR President, Dr. Muhktar Sirajo after the meeting The Nigerian Institute of Public Relations (NIPR) in partnership with the Nigeria Union of Journalists (NUJ) has said both…

L-R: Executive Director, Mr. Raheem Olabode; Group Managing Director, Mr. Yomi Badejo-Okusanya and Former Director, Mr. Tunde Dabiri, all of CMC Connect (Perception Managers) during the recent unveiling of the 30th anniversary logo by the…

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad,” Richard Branson, British business magnate and founder of the Virgin Group once said. The above quote shows the importance of…

Yomi Badejo-Okusanya, APRA President The President, African Public Relations Association, Yomi Badejo-Okusanya has reiterated the need for institutions in Africa to embrace public relations so as to help drive positive narratives and…