Public relations

The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You don’t engage with one public the same way you communicate with the other. Until brands understand and integrate…

L - R: Chairman, Awards Selection Committee, Dr Oludare Ogunyombo; Chairman, Planning and Fund Raising Committee, Tope Akande; Chairman, Lagos NIPR, Dr Samuel Ayetutu, fnipr; and Vice-Chairman, Lagos NIPR, Eniola Mayowa, fnipr. …

The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, has advocated the use of development communication as a strategic means of highlighting the consequences of corruption and encouraging citizens to…

Nigerian communications expert, Omoniyi Ibietan has been re-elected to a top position at the African Public Relations Association (APRA), the continent's umbrella body for public relations professionals. Dr. Omoniyi Ibietan who…

After more than two decades in Marketing, Corporate Communications, Brand Management, and Public Relations, one lesson has remained constant: people will always shape reputation before campaigns do. What has changed, however, is the…

As part of activities marking the 2026 World Public Relations Day (WPRD), the Communicators Mentorship Hub (CMH) will host a webinar that will bring together communications professionals, corporate executives, students, academics,…

The Nigeria Digital Public Relations Summit has unveiled a six-member Advisory Board comprising respected professionals drawn from public relations, strategic communications, media, and digital innovation. The establishment of…

The African Public Relations Association (APRA) and the Namibian Press Agency (NAMPA) have signed a Memorandum of Understanding (MoU) to strengthen collaboration ahead of the 2026 Effective Communicators Conference (ECC) and Annual…

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical…

The President of the National Institute of Marketing of Nigeria (NIMN), Dr. Bola Joko Bayo-Ajayi, the immediate past president of the Institute, Mr Idorenyen Enang and some distinguished members of the NIPR, including Mr Chido…