Jeremiah Agada

A gathering of industry titans, academics, and changemakers and critical stakeholders in the project management and experiential marketing industry converged on Monday for the hybrid book launch and 50th birthday celebration of Mr.…

With premium hit music talent show, Nigerian Idol set to return for its 10th season, starting on April 20, 2025, dairy brand, Arla Dano; cola giant, Bigi - this year's headline sponsor and body care brand, Nivea are among some of…

The recent announcement by Insight Publicis on its resignation from the Airtel Nigeria account has sparked discussions within the marketing communications industry. While the agency cites an inability to reach a mutually beneficial…

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately. This decision, according to the agency,…

L-R: Group Chief Executive Officer,  Baobab Group, Mr. Philip Sigwart, Board Chairman,  Mr. Rotimi  Oyekanmi, Chief Group Operating Officer, Cecile Chahid- Nourai, Managing Director/CEO Baobab Nigeria Mr. Eric Ntumba; Independent Director,…

In this analysis of Promasidor's latest seasonal campaign, Brand Communicator’s Jeremiah Agada dissects this Onga Seasoning's Ramadan 49-second spot. Agada's review examines how Onga has strengthened its "Mama's Helping Hand"…

Otis Ojeikhoa, the Managing Director and CEO of Brands Optimal Limited is one of the voices of the experiential marketing industry that command respect, holds weight.  His visionary leadership driving innovation in consumer…

Nigeria’s esports industry just took a major leap forward with the appointment of Damilola Pedro as Chief Operating Officer (COO) of the Esports Federation of Nigeria, a game-changer for brands in Africa’s booming gaming industry.…

In what has been described as a ‘glass-ceiling smashing move’, Godrej has appointed marketing communications professional, Rachel Migwi as its East Africa Business Head/Managing Director, making her the first black person and the…

In an industry where longevity and impact are benchmarks of success, 7even Interactive or 7i as it is known - a 360⁰ marketing communications agency, has hit a milestone—ten years of redefining advertising in Nigeria. The…