Agency

OMD has emerged the top-ranked global media agency network in the latest diagnostics report from media agency tracking firm RECMA. The Omnicom agency dethroned Dentsu’s Carat, which held the top spot for eight consecutive years. …

Dentsu international has partnered a global NGO, ‘Malaria No More UK’ to launch ‘Draw The Line Against Malaria’ campaign. The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the…

Steve Babaeko, AAAN President Organisers of the Young Lions Live awards, an offshoot of the prestigious Cannes Lions Festival of creativity have named Steve Babaeko, CEO/ Chief Creative Officer, X3M Ideas Group as a jury member for the…

Taking advantage of its new majority-stake ownership by TV set manufacturer LG Electronics, TV and media measurement company Alphonso is being rebranded as LG Ads. LG Ads will offer connected TV ad inventory on its smart TV platform…

Omnicom has weathered another decline in organic growth over the fourth quarter, falling 9.6% to $3.7bn, a modest improvement on the 11.7% fall reported in the third quarter. Across the full year, organic growth slipped 11.1% to…

Dentsu Group disclosed recently that it recorded a COVID-19-related $1.37 billion impairment charge for full-year 2020 leading to an operating loss for the year of $1.3 billion. Part of the impairment charge was attributed to…

Dare Create, a Dentsu creative marketing communications agency based in Lagos, Nigeria, has rebranded to Dentsu Mcgarrybowen Lagos, following the merging of its Dentsu and mcgarrybowen agencies. Recall last year, Dentsu Aegis…

Steve Babaeko, CCO/CEO, X3m Ideas In a bid to promote excellence within the creative advertising subsector of the integrated marketing marketing industry through bridging the gap between town and gown as well as providing a veritable…

Tosin Adefeko, MD, AT3 Resources AT3 Resources, a leading public relations and event management company, has clinched the juicy communications account of social media giant, Facebook. The agency will help manage Facebook reputation…

WPP and TikTok has announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and…