Agency

Omnicom 's Credera has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Commercial details…

Nimbus Media Limited, an out of home advertising company today, announces her partnership with JustRite, a fast-growing superstore chain in South-Western Nigeria. With the increasing importance of destination advertising and the…

One of Nigeria’s foremost Out-of-Home (OOH) advertising powerhouses, Elev8media has yet again launched another billboard site, Lekki Gateway. Located at the first gate entrance of Lekki Phase 1, the exquisite portrait billboard…

Dentsu international has unveiled a refreshed iProspect, which is said to be a "game changing digital-first end-to-end media agency". In line with the launch, iProspect has adopted a new tagline: “Brands Accelerated”, which reflects the…

OMD has emerged the top-ranked global media agency network in the latest diagnostics report from media agency tracking firm RECMA. The Omnicom agency dethroned Dentsu’s Carat, which held the top spot for eight consecutive years. …

Dentsu international has partnered a global NGO, ‘Malaria No More UK’ to launch ‘Draw The Line Against Malaria’ campaign. The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the…

Steve Babaeko, AAAN President Organisers of the Young Lions Live awards, an offshoot of the prestigious Cannes Lions Festival of creativity have named Steve Babaeko, CEO/ Chief Creative Officer, X3M Ideas Group as a jury member for the…

Taking advantage of its new majority-stake ownership by TV set manufacturer LG Electronics, TV and media measurement company Alphonso is being rebranded as LG Ads. LG Ads will offer connected TV ad inventory on its smart TV platform…

Omnicom has weathered another decline in organic growth over the fourth quarter, falling 9.6% to $3.7bn, a modest improvement on the 11.7% fall reported in the third quarter. Across the full year, organic growth slipped 11.1% to…

Dentsu Group disclosed recently that it recorded a COVID-19-related $1.37 billion impairment charge for full-year 2020 leading to an operating loss for the year of $1.3 billion. Part of the impairment charge was attributed to…