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GroupM Elevates Krystal Olivieri To Global Chief Innovation Officer Role
GroupM, WPP’s media investment group, today announced that Krystal Olivieri has been elevated to the role of global Chief Innovation Officer. This newly created role advances GroupM’s directive to better leverage scale to innovate,…
DDB Worldwide Announces Global Chief Marketing And Communications Officer
DDB Worldwide has announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. Tobin joins DDB to oversee all global and North America internal and external corporate…
Dentsu Launches ‘Economic Empowerment’ Offering
Dentsu has launched what it’s calling its “Economic Empowerment” offering designed to help clients diversify media investments and support minority owned media companies.
The company is also formally launching “Infronts” which has…
GroupM Introduces The Media Inclusion Initiative
WPP’s GroupM has formed the Media Inclusion Initiative, a program to support and grow diverse and Black-owned media companies and creators, with an initial focus on Black-owned media and creators.
Under the new initiative GroupM…
MediaCom Bridges Media And Creative Service With Creative Systems Launch
MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems…
WPP Set Up New Data Unit Amid Ongoing Privacy Crackdown
WPP is unifying its data efforts into a new global data company that is designed to help clients get more out of their first-party data, with an eye towards ethics.
Dubbed Choreograph, it brings together specialist data units of…
Omnicom Extends Its Digital Play With An Acquisition
Omnicom 's Credera has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities.
Commercial details…
Nimbus Media Limited Announces Partnership With Justrite
Nimbus Media Limited, an out of home advertising company today, announces her partnership with JustRite, a fast-growing superstore chain in South-Western Nigeria.
With the increasing importance of destination advertising and the…
Elev8media Launches ‘Lekki Gateway’
One of Nigeria’s foremost Out-of-Home (OOH) advertising powerhouses, Elev8media has yet again launched another billboard site, Lekki Gateway.
Located at the first gate entrance of Lekki Phase 1, the exquisite portrait billboard…
Dentsu Revamps iProspect With New Model And Tagline
Dentsu international has unveiled a refreshed iProspect, which is said to be a "game changing digital-first end-to-end media agency". In line with the launch, iProspect has adopted a new tagline: “Brands Accelerated”, which reflects the…