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Agency
Isobar Powers On With More Talents
Global digital advertising agency, Isobar, has been on a rollercoaster of creative excellence that has seen it win both locally, continentally and international. The feat which has made it a top contender at the Lagos Advertising and…
GURUÜ Consult Launches Into IMC Industry
Eben Akwuruoha, Founder, Lead Consultant at GURUÜ Consult
...Spearheading a new era of result-driven marketing practice, the new agency reveals its growth marketing proposition, capabilities and unique identity.
GURUÜ Consult…
Nimbus Media Introduces 3 New Directors At 2021 AGM
Nimbus Media Limited has introduced three new members into the company’s Board of Directors at its Annual General Meeting held last week, on the on 25thy of May, 2021 at The Providence Hotel, Ikeja, Lagos.
The Out-of-home media and…
Omnicom Wins Philips’ $300m Global Creative & Media Account Review
Global health technology and beauty giant Philips has awarded its creative, public relations and media accounts, worth $300m, to Omnicom following a review.
Philips will work with a cross-agency team drawn from several Omnicom shops…
GroupM Elevates Krystal Olivieri To Global Chief Innovation Officer Role
GroupM, WPP’s media investment group, today announced that Krystal Olivieri has been elevated to the role of global Chief Innovation Officer. This newly created role advances GroupM’s directive to better leverage scale to innovate,…
DDB Worldwide Announces Global Chief Marketing And Communications Officer
DDB Worldwide has announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. Tobin joins DDB to oversee all global and North America internal and external corporate…
Dentsu Launches ‘Economic Empowerment’ Offering
Dentsu has launched what it’s calling its “Economic Empowerment” offering designed to help clients diversify media investments and support minority owned media companies.
The company is also formally launching “Infronts” which has…
GroupM Introduces The Media Inclusion Initiative
WPP’s GroupM has formed the Media Inclusion Initiative, a program to support and grow diverse and Black-owned media companies and creators, with an initial focus on Black-owned media and creators.
Under the new initiative GroupM…
MediaCom Bridges Media And Creative Service With Creative Systems Launch
MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems…
WPP Set Up New Data Unit Amid Ongoing Privacy Crackdown
WPP is unifying its data efforts into a new global data company that is designed to help clients get more out of their first-party data, with an eye towards ethics.
Dubbed Choreograph, it brings together specialist data units of…