Browsing Category
Brands
Nigerian Tourism Development Corporation Rebrands
Mr. Folorunsho Coker
The Nigerian Tourism Development Corporation, NTDC, has changed its name to the Nigerian Tourism Development Authority, NTDA, as part of its rebranding process.
The change of name followed the assent of the…
Being World’s Largest Advertiser No Longer A Priority – P&G’s Marc Pritchard
Marc Pritchard
The Chief Brand Officer of Procter & Gamble, P&G, Marc Pritchard, has said that the company’s title of being the world's largest advertiser is not as relevant as it used to be.
In his keynote address at the ANA…
AMVCA 2023: Africa Magic Opens Call For Entries
Following a magnificent celebration of the eighth edition in 2022, the organisers of Africa Magic Viewers’ Choice Awards, MultiChoice Nigeria, and Africa Magic, are ready to roll out the red carpets for another year of recognising the…
Brand Re-Packaging: 7Up Unveils New Identity
PepsiCo-owned soft drink brand, 7Up has unveiled a new identity and packaging design for 7Up, the first major overhaul in over seven years.
The new identity is part of its new ‘UPliftment’ brand strategy to elevate its international…
First Bank Urges SMEs To Leverage Content Strategy For Businesses Growth
Nigeria’s premier financial service provider, First Bank of Nigeria has called on small and medium enterprises (SMEs) to create content strategies to ensure their businesses get the much-desired growth.
This was stated by the Head,…
Meta To Launch Paid Verification For Facebook, Instagram
Meta, the parent company of Facebook and Instagram has announced the launch of a paid verification service for users to pay to verify their account and get a blue badge.
This announcement was made known by CEO Mark Zuckerberg on…
ALAT Excites Customers With ’Express Love’ Campaign
ALAT by Wema, a digital banking platform has released a new campaign titled ‘Express Love with ALAT’ as part of ways to show love to its customers during valentine's season.
According to the organisation, the campaign is designed to…
Again, Unilever Emerges Africa’s Top Employer
Multinational Consumer goods firm, Unilever has again emerged as the number one ‘Top Employer in Africa’ at the Top Employer 2023 Awards for the sixth time running.
The company bagged the prestigious honour in four different…
Viewers May Soon Be Charged For Watching Videos On TikTok
TikTok has revealed plans for content creators to be able to charge their followers to view their videos.
The paywall is one of many changes that will be introduced in order to attract new users. The paywall will allow creators to…
Airtel Enters Strategic Partnership, Launches Affordable 4G Smartphone for Nigerians
Leading Telecommunications service provider, Airtel Nigeria has partnered with itel to launch the latest affordable 4G smartphone, itel A60 smartphone. This was announced during a press briefing which held at Marriot Hotel, Ikeja, on…