Browsing Category
Campaigns
Glo’s New Enchanting Television Commercials
Storytelling is a strategy increasingly being used by corporate organizations across the globe in their marketing communications endeavour. It entails using a narrative to communicate a message and connect the brand to its consumers.…
‘Nigeria @ 60’ Logo: Beyond Controversy, A Plus For Nigerian IMC
''Nigeria at 60' Revised Logo
By Jeremiah Agada
It was cheery news recently when President Mohammadu Buhari
unveiled the ‘Nigeria @ 60’ logo in Abuja for the celebration of Nigeria’s 60th
Independence Anniversary, coming up on…
Governor, Minister, Unveil Lagos Smart Meter Initiative, Call for Entry
In furtherance of ongoing efforts to address the metering gap in Lagos and Nigeria, the Lagos State Government through the Lagos State Ministry of Energy & Mineral Resources, in collaboration with Eko Innovation Centre, has…
Ibidunni Ighodalo Foundation Unveils ‘Project 40 at 40’ To Help Couples Become Parents
In memory of its founder, the Ibidunni Ighodalo Foundation (IIF) has announced the commencement of its 40@40 initiative, an initiative aimed at helping 40 couples become parents.
Noteworthy that Ibidunni, founder of the foundation…
Verve: Reinforcing Leadership With ‘Live The Good Life’ Thematic Campaign
By Azeez
Disu
There is a popular saying that Life is too short; enjoy your days, laugh at every chance, cry only if
you must, and never let others bring you down.
Today ad campaigns evoke strong emotions
and are developed…
O2 Academy Solves Hit And Run Problem In Lagos Through Creativity
The Nigerian digisphere went agog on
Tuesday, April 16, 2019 when a creative school in Lagos, O2 Academy Lagos,
shared a post unveiling a solution to the hit-and-run saga besieging Lagos
State.
The ‘Hit and run’ menace accounts for…
Globacom: Rekindling The ‘Can Do’ Spirit Of Nigerians In New Global Ad
By Azeez Disu
Nigerians are known for their
doggedness, strive, and never say die spirit across all facet of life. For this
reason, some are making the difference on the global scene, becoming
unstoppable, unbeatable and champions…
Land Rover Takes An Urban Detour In Newest Marketing Campaign
For its newest round of marketing, Land Rover is coming down
from the mountain and into the city.
The luxury auto brand—synonymous with outdoorsy ads for its
lineup of SUVs—is taking a more urban approach for the U.S. launch of its…
MultiChoice Delights DStv, GOtv Subscribers With Step Up Campaign
L-R; Mr Akin Salu, Executive Head of Sales, MultiChoice Nigeria; Seun Ikhekua, Head of Customer Value Management, MultiChoice Nigeria, Martin Mabutho, Chief Customer Officer, MultiChoice Nigeria, at the MultiChoice Step-Up Campaign Press…
Maltina Unveils 1000 Smiles Campaign To The World
Nigeria’s number one family nourishing drink, Maltina has partnered with Noble Igwe to capture 1,000 genuine smiles all across Nigeria. The idea is premised on how a smile can change the world.
The initiative tagged “1000 smiles…