Browsing Category
CSR
Sustainability Is The Strategy: How To Make Your Marketing Matter
What if your work mattered? Really mattered. Not just to your brand, but to the people you love and to the planet? Imagine how much more drive, unity and success you’d see in your teams if they knew they were making a difference.…
What To Expect In Sustainability Marketing In 2022
By Kathryn Lundstrom
Throughout 2021, climate issues wrestled their way to the forefront.
The U.S. alone was hit with more than $145 billion in damages from climate-related disasters last year, according to the National Oceanic…
Coca-Cola Unveils New Sustainability Platform For Africa
Coca-Cola Africa and its bottling partners across the continent have announced the launch of a new Africa-focused sustainability platform tagged JAMII. The platform houses the Company’s existing and new sustainability initiatives.…
The New Principles For Sustainability Comms
Phil Rowley, Omnicom Media Group UK
Floods and heatwaves around the world highlight the need for businesses to take action to address climate change. Phil Rowley, Head of Futures at Omnicom Media Group UK, sets out a framework for…
Coca-Cola Partners Extended Hands Foundation To Educate Consumers on Benefits of Recycling
Coca-Cola is partnering with the Stephanie Okereke Linus-owned Extended Hands Foundation to sensitise and increase awareness with regards to proper waste management practices in Nigeria.
This is in line with Coca-Cola’s plan to…
Allianz Media Commissions Alausa Scenic Garden To Promote Environmental Sustainability
…LASAA, LASPARK Applaud Agency For Initiative
L-R: Nnodim Ambrose, General Manager, Marketing and Media Ltd; Dr. T.O.E Ekechi, Chairman, Allianz Media; Adetoun Popoola, GM, LASPARK; Prince Adedamola Docemo, MD LASAA; Ngozi T.O.E…
Access Bank Marks Breast Cancer Awareness Month With Free Screening For Waste Handlers
L–R: Mr Adebiyi, Executive Director, LAWMA (second right); Mr Ibrahim Odumboni, Managing Director/CEO, LAWMA; Mrs Abiodun Olubitan, Group Head, W Initiative, Access Bank Plc and Dr Femi Olaleye, MD, Optimal Cancer Care Foundation, with…
X3M Ideas Marks 9th Anniversary, Renovates Science Laboratory In Lagos School
A Nigerian pan-African creative advertising Agency, X3M Ideas has revamped the science laboratory at the Oregun Junior High School in Lagos in commemoration of its ninth anniversary.
The agency known for its communications campaigns…
Dentsu To Mobilise 10,000 Young Creatives Globally Against Food Wastage
Dentsu International has announced the launch of its first global Rise Up Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically…
Coca-Cola Partners LAWMA On Plastic Waste Recovery
The Coca-Cola Company recently partnered with the Lagos Waste Management Authority (LAWMA) and Food and Beverage Recycling Alliance (FBRA) to recover plastic waste from the beach front of Ilashe.
The Coca-Cola Company in Nigeria is…