Foreign

What does loyalty really mean? Yes, consumers have some brands they feel a particular affinity for, but could it be said that they are truly loyal? And is driving an emotional response really what brands should be seeking? Or could…

By Barbie Lam With experiences changing drastically in the last year, keeping audiences engaged and enthralled is where brands need to be laser-focused. In this new ’The future of…’ series, we look at what’s next and what…

By Chris Ariens Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers,…

A pronounced pivot toward e-commerce and video has seen global ad spend bottom out quicker than expected, with forecast falls now expected hit the floor with a 7.5% contraction to $587bn in 2020 - as opposed to a 9.1% fall as initially…

TikTok has breached the 100 million monthly users mark in Europe as young people across the continent embrace video-based pranks, dancing and lip-syncing. The news follows reports that TikTok’s parent firm, ByteDance, will not…

Facebook has updated its brand safety tools to give advertisers more granular control over where their content appears. Expanded controls include an exclusionary tool that allows for content-level suitability on video. What has…

WPP is to end voluntary salary sacrifice for about 3,000 of its senior agency executives after three months. The agency giant announced temporary salary reductions of between 10% and 20% at the end of March "to protect…

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek. By Chad Ruff Marketing automation isn’t a thing of…

Andrew Human, CEO, The Loerie CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest…

L-R: Tseliso Rangaka, Loeries Chairman; Sne Njapha, Senior Assistant Brand Manager for Dove Masterbrand and Skin Cleanse in South Africa and Sarah Berro, Executive Arabic Creative Copywriter at Impact BBDO, Dubai at the recent Loeries 2019…