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AMV BBDO Beats Adam & Eve To Joint Virgin Atlantic, Virgin Holidays Ad Account
AMV BBDO will work on both accounts on a three-year contract, but each brand will retain a unique identity and independent in-house teams. The agency has been tasked with developing complementary, but distinctive, marketing…
WeChat Passes One Billion Milestone
WeChat, China’s most popular social media platform, has passed the one billion monthly active user mark.
The milestone, which was achieved over the Chinese New Year holiday in February, was revealed by Tencent chief…
KFC Returns To Former Distributor In Wake Of Chicken Shortage Fiasco
KFC has restored ties with its former chicken distributor Bidvest in the wake of a disastrous switch of its logistics contract to DHL, which resulted in the temporary closure of hundreds of restaurants as…
Lisbon Festival Announces Radio and Branded Content Grand Jury
Lisbon International Advertising Festival has announced its first two Grand Jury Panels which will assess this edition’s pieces in both the Radio and Branded Content categories.
The Grand Jury has the mission to set a previous evaluation…
ITV Blames ‘Uncertain Economic Environment’ For Advertising Decline
ITV has blamed external factors for a slump in its family net advertising revenues (NAR) after publishing figures showing a decline from £1,672m in 2016 to just £1,591m last year.
This was impacted by an £81m decline in advertising…
L’Oreal Elevates Gretchen Saegh-Fleming To Chief Marketing Officer Role
L’Oreal hasn’t had to look far to find itself a new chief marketing officer, following the departure of incumbent Marie Gulin-Merle to Calvin Klein, with news that Gretchen Saegh-Fleming has been chosen to take her place from…
Ogilvy Group UK Appoints Michael Frohlich As Group CEO
Ogilvy Group UK has announced the appointment of Michael Frohlich to UK CEO, where he will lead the agency as it moves toward a further integrated model in the coming months. His tireless efforts and subsequent…
Lisbon Set For Health Advertising Festival
Lisbon International Advertising Festival has announced the creation of Lisbon Health International Festival, as it new worldwide advertising festival, based in Lisbon and dedicated exclusively to the health sector in communication,…
Arsenal Extends ‘Largest Sponsor Deal Ever’ With Emirates Until 2024
Arsenal FC has announced a record five-year extension with their shirt partners Emirates.
The club in a statement said that it is the 'largest sponsorship deal ever' signed by the club. As part of the partnership, Emirates branding…
Omnicom’s Net Income Dips As Revenue Shrinks In Uk, North America
Omnicom's net income for 2017 dropped 5.2%, to $1.09bn (£780m), with UK and North American revenues dropping last year.
This was partly due to the US Tax Cuts and Jobs Act which increased the group’s taxes by $106.3m in the…