Foreign

Lisbon International Advertising Festival has announced the creation of Lisbon Health International Festival, as it new worldwide advertising festival, based in Lisbon and dedicated exclusively to the health sector in communication,…

Arsenal FC has announced a record five-year extension with their shirt partners Emirates. The club in a statement said that it is the 'largest sponsorship deal ever' signed by the club. As part of the partnership, Emirates branding…

Omnicom's net income for 2017 dropped 5.2%, to $1.09bn (£780m), with UK and North American revenues dropping last year. This was partly due to the US Tax Cuts and Jobs Act which increased the group’s taxes by $106.3m in the…

In 2018, more than a third of smartphone users worldwide will use their mobile phone to pay for a purchase a physical point of sale (POS) at least once every six, eMarketer estimates. The company analysed quantitative and qualitative…

PwC leads the professional services sector, as one of the top 50 brands worldwide in the annual Brand Finance Global 500. The Global 500 is a list of the strongest and most valuable brands worldwide, with top positions…

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around 40 markets worldwide, but will exclude the U.S.,…

German carrier Lufthansa has unveiled a new brand identity as part of its airline's first livery refresh for its fleet in more than three decades. The new logo no longer bears the crane and is written completely in capital letters,…