Foreign

In 2018, more than a third of smartphone users worldwide will use their mobile phone to pay for a purchase a physical point of sale (POS) at least once every six, eMarketer estimates. The company analysed quantitative and qualitative…

PwC leads the professional services sector, as one of the top 50 brands worldwide in the annual Brand Finance Global 500. The Global 500 is a list of the strongest and most valuable brands worldwide, with top positions…

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around 40 markets worldwide, but will exclude the U.S.,…

German carrier Lufthansa has unveiled a new brand identity as part of its airline's first livery refresh for its fleet in more than three decades. The new logo no longer bears the crane and is written completely in capital letters,…