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Foreign
Cannes Lions, HP To Organise Mentoring Programme For Creative Talents
Cannes Lions and HP are launching #MoreLikeMe, a pilot mentoring program aimed at building and strengthening diverse creative talent.
The programme is part of HP's marketing diversity challenge to agencies which…
Sorrell Investigation Stuns WPP Staff
There are indications that most WPP staff were stunned by the news that Sir Martin Sorrell is facing an investigation into his personal conduct and use of company assets.
But at least one senior executive heard something was brewing…
Nike, Unilever, McDonald’s Top Gunn Media 100
Nike, the sportswear brand, is the top brand in the 2018 Gunn Media 100 rankings, while FMCG business Unilever is the top advertiser and the top campaign is for McDonald’s fast-food chain in Singapore.
The 2018 Gunn Media 100, from…
Instagram Launches Shoppable Posts As It Looks To Play A Bigger Role In Ecommerce
The social platform’s new feature will allow brands to tag products in content claiming to create a “seamless experience” from post to purchase.
By Molly Fleming
Instagram is launching shoppable posts as it looks to create a…
WPP Drops Cambridge Analytica From Business Engagement
WPP has declared that the group is no longer working with Cambridge Analytica as part of its engagement with US Army's advertising account.
A spokesman for WPP said: "Cambridge Analytica were involved in a pitch…
YouTube Plans To Fight Fake News
YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site.
For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels…
Zuckerberg Apologises As Facebook Plans Critical Response
Mark Zuckerberg has apologised on behalf of Facebook for the role his company played in the Cambridge Analytica scandal.
"This was a major breach of trust and I’m really sorry this happened," Zuckerberg said. "Our…
Facebook Lost $37bn Overnight Due To Cambridge Analytica Data Scandal
Over the weekend, extended reporting by several global and national papers including The Guardian's Observer and The New York Times made it clear that Facebook did not do enough to recover data of about 50 million of its users…
Total Media Launches JV With Germany’s Mediaplus To Offset Brexit ‘Uncertainty’
Britain's Total Media and Germany's Mediaplus have launched a joint venture, called Total Mediaplus, with hubs in London and Munich.
Guy Sellers, the chief executive of Total Media, said it made sense for his independent…
AMV BBDO Beats Adam & Eve To Joint Virgin Atlantic, Virgin Holidays Ad Account
AMV BBDO will work on both accounts on a three-year contract, but each brand will retain a unique identity and independent in-house teams. The agency has been tasked with developing complementary, but distinctive, marketing…
