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Nestlé Pays Starbucks $7.15B to Form Global Coffee Alliance
Starbucks and Nestlé are forming a global coffee alliance to elevate and expand consumer packaged goods. The alliance aims to leverage the complementary strengths, scale and sophistication of two of the world’s most recognized and…
McCann Promotes Nannette Dufour, Chris Macdonald
McCann Worldgroup has promoted Nannette Dufour and Chris Macdonald to newly created leadership roles.
Dufour, who currently serves as chief client officer, will step into the role of president-global clients and business…
Alibaba Launches Blockchain Technology To Improve Supply Chain Integrity
Alibaba has launched a blockchain technology initiative to protect product authenticity and improve its supply chain integrity.
The Food Trust Framework is a Tmall Global initiative which aims to enhance consumer confidence…
WeWork Pushes First Campaign From In-House Creative Agency
Since its 2010 founding, WeWork has enjoyed a comfortable position of growth as one of the first in the flexible office space market. But competitors such as Knotel and Bond Collective are gaining ground, so the real estate start up is…
Nestle Reviews North American Ad Business
Confectionery giant Nestle has instigated a spring clean of its North American advertising business, with a view to consolidating the sprawling sector to between four and six agencies.
Reports in Adweek suggest…
Apple Ready For European Scrutiny Over Shazam Deal
Apple is bracing itself for a probe from the European Commission into its planned $400m purchase of Shazam, the UK-based music discovery app.
Regulators are alarmed at the prospect of Apple flexing its muscle by encouraging…
Google Ad Revenues Grow Strongly Again Despite Brand Safety Concerns
Google advertising revenue grew 24.4% to $26.6bn, while Google’s other revenues – including hardware and enterprise software – were up 35.8% to $4.4bn.
But rising costs meant the company’s operating margin fell…
Coca-Cola Inks In-Car Deal To Sell Products To Lyft And Uber Riders
Uber and Lyft users in the US will now be able to purchase snacks and refreshments while they're on the road, thanks to a collaboration between Coca-Cola and rideshare supplier Cargo.
With passengers expected to increasingly opt for…
Publicis Groupe Posts 1.6% Net Revenue Rise In Q1
Publicis Groupe has begun 2018 on the front foot after posting a ‘satisfying’ set of results that saw its net revenue rise organically by 1.6% over the first quarter.
The glad tidings were drawn from across North…
Five Important Facts To Know About Loeries Awards 2018
With just a month before entry deadline on 15 May for Loeries 2018, here are important facts to know about Loeries award.
1.Who can enter?
All members of the advertising and brand communication industry across Africa and…
