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WFA And Brands Demand Digital Advertising Reform
Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.
After…
Loeries Announces Jury Presidents
The Loeries 2018 jury presidents bring global leadership and experience to Loeries Creative Week taking place in Durban in August. Four of the world’s top creative leaders will guide over 160 judges in the process of selecting the best…
Nigeria… Here Are The Secrets Of Great Advertising
Andrew Human, CEO of the Loeries Africa Middle East
Creatively awarded work is 11 times more effective in generating a market share increase – a reality the Nigerian advertising industry can use to its advantage…
Netflix Tipped To Enter OOH Scene Through US$300m Bid On Billboard Company
Netflix is tipped to be offering more than US$300 million to bid for Regency Outdoor Advertising, a billboards company in Los Angeles, whose coverage includes Sunset Strip on West Hollywood.
If the deal goes through, this would allow…
Sorrell Plans To Start All Over
Former WPP CEO Martin Sorrell said on Tuesday that the end of his tenure running the world’s largest marketing services holding company won’t be the end of his career.
Speaking at the Techonomy NYC 18 conference in New York City, Sorrell…
Loeries Extends Deadline For Submission Of 2018 Creative Works
The Loeries, a proudly not-for-profit organisation, has shifted the deadline for submissions of 2018 creative works for the Loeries Africa Middle East by two weeks to May 31.
“The Loeries rewards the best work in the brand…
Nestlé Pays Starbucks $7.15B to Form Global Coffee Alliance
Starbucks and Nestlé are forming a global coffee alliance to elevate and expand consumer packaged goods. The alliance aims to leverage the complementary strengths, scale and sophistication of two of the world’s most recognized and…
McCann Promotes Nannette Dufour, Chris Macdonald
McCann Worldgroup has promoted Nannette Dufour and Chris Macdonald to newly created leadership roles.
Dufour, who currently serves as chief client officer, will step into the role of president-global clients and business…
Alibaba Launches Blockchain Technology To Improve Supply Chain Integrity
Alibaba has launched a blockchain technology initiative to protect product authenticity and improve its supply chain integrity.
The Food Trust Framework is a Tmall Global initiative which aims to enhance consumer confidence…
WeWork Pushes First Campaign From In-House Creative Agency
Since its 2010 founding, WeWork has enjoyed a comfortable position of growth as one of the first in the flexible office space market. But competitors such as Knotel and Bond Collective are gaining ground, so the real estate start up is…