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Facebook Asks Users To Review Privacy Settings
Trying to appease European regulators, Facebook is encouraging its more than 2 billion users to carefully review their privacy settings.
“We’re asking everyone on Facebook to review important information about privacy and how to…
Samsung To Pay Apple $533m For Iphone Design Theft
A US federal court jury has ordered Samsung to pay Apple $533 million for copying iPhone design features in a patent case dating back seven years.
Jurors tacked on an additional $5 million in damages for a pair of patented…
Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
Pepsi swapped places with the mobile network, which dropped…
Publicis Groupe Unveils Its Much Anticipated AI Platform
When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source the best people to work on its…
WFA And Brands Demand Digital Advertising Reform
Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.
After…
Loeries Announces Jury Presidents
The Loeries 2018 jury presidents bring global leadership and experience to Loeries Creative Week taking place in Durban in August. Four of the world’s top creative leaders will guide over 160 judges in the process of selecting the best…
Nigeria… Here Are The Secrets Of Great Advertising
Andrew Human, CEO of the Loeries Africa Middle East
Creatively awarded work is 11 times more effective in generating a market share increase – a reality the Nigerian advertising industry can use to its advantage…
Netflix Tipped To Enter OOH Scene Through US$300m Bid On Billboard Company
Netflix is tipped to be offering more than US$300 million to bid for Regency Outdoor Advertising, a billboards company in Los Angeles, whose coverage includes Sunset Strip on West Hollywood.
If the deal goes through, this would allow…
Sorrell Plans To Start All Over
Former WPP CEO Martin Sorrell said on Tuesday that the end of his tenure running the world’s largest marketing services holding company won’t be the end of his career.
Speaking at the Techonomy NYC 18 conference in New York City, Sorrell…
Loeries Extends Deadline For Submission Of 2018 Creative Works
The Loeries, a proudly not-for-profit organisation, has shifted the deadline for submissions of 2018 creative works for the Loeries Africa Middle East by two weeks to May 31.
“The Loeries rewards the best work in the brand…