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Adam & Eve/DDB Crowned Agency Of The Year At Cannes
Marmite: won big for Adam&Eve/DDB
Adam & Eve/DDB has been named Agency of the Year at the 2018 Cannes Lions International Festival of Creativity, it was announced yesterday evening.
It marks the second time that…
R/GA, Adam & Eve, DDB Win Trio Of Golds In Mobile Lions
R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that use AI to capture photos of fans at moments of excitement.
The work also won the Best Use…
McCann London Lands Grand Prix In Creative eCommerce Lions
McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.
With customised controllers costing up to 50% more…
Google Launches Android Podcast App To Cash In On Medium’s Growth
Google is muscling in on the podcast market with the launch of its own Android podcast app, Google Podcasts.
After a false start with a standalone service, “podcatcher” for Android, which was axed in 2012, users have had to…
JD.com Takes Record $24.7bn In Sales During Annual 6.18 Shopping Festival
JD.com, China’s second largest e-commerce company, made $24.7bn in sales during its annual 6.18 shopping festival, a record high for the company.
The sales figure puts it just behind the $25.3 bn in gross merchandise volume that…
Five Themes From The Media Lions Shortlisting Process You Need To Know
What makes a Media Lion entry stand out in 2018? MediaCom's three shortlist judges from the Media Lions identify five themes from the work that wowed them.
Every year we look at Cannes winners from our agency and…
Fifa World Cup To Boost APAC Ad Spend – Densu Aegis Network
Regional sporting events like Fifa World Cup and Asian Games are set to power the advertising spend in Asia Pacific by 4.5% in 2018 according to Dentsu Aegis Network.
Asia Pacific, as a result, will now contribute 41% of the global…
WPP Faces Protest Over Sorrell Pay-Off
WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive.
City sources said a majority of shareholders are set to back Quarta at…
Dentsu Aegis Network And Index Exchange Ink ‘People-Based Marketing’ Tie-Up
Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology.
The partnership means DAN’s…
Coca-Cola ‘Listens To Consumers’ And Addresses Sugar Reduction
Soft drinks giant Coca-Cola has launched an ad campaign in Australia to address the fact it is reducing sugar across its portfolio.
The company has pledged to cut down on the amount of sugar in its drinks, prompted by changing…