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Five Themes From The Media Lions Shortlisting Process You Need To Know
What makes a Media Lion entry stand out in 2018? MediaCom's three shortlist judges from the Media Lions identify five themes from the work that wowed them.
Every year we look at Cannes winners from our agency and…
Fifa World Cup To Boost APAC Ad Spend – Densu Aegis Network
Regional sporting events like Fifa World Cup and Asian Games are set to power the advertising spend in Asia Pacific by 4.5% in 2018 according to Dentsu Aegis Network.
Asia Pacific, as a result, will now contribute 41% of the global…
WPP Faces Protest Over Sorrell Pay-Off
WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive.
City sources said a majority of shareholders are set to back Quarta at…
Dentsu Aegis Network And Index Exchange Ink ‘People-Based Marketing’ Tie-Up
Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology.
The partnership means DAN’s…
Coca-Cola ‘Listens To Consumers’ And Addresses Sugar Reduction
Soft drinks giant Coca-Cola has launched an ad campaign in Australia to address the fact it is reducing sugar across its portfolio.
The company has pledged to cut down on the amount of sugar in its drinks, prompted by changing…
Facebook Asks Users To Review Privacy Settings
Trying to appease European regulators, Facebook is encouraging its more than 2 billion users to carefully review their privacy settings.
“We’re asking everyone on Facebook to review important information about privacy and how to…
Samsung To Pay Apple $533m For Iphone Design Theft
A US federal court jury has ordered Samsung to pay Apple $533 million for copying iPhone design features in a patent case dating back seven years.
Jurors tacked on an additional $5 million in damages for a pair of patented…
Pepsi Overtakes Coke As World’s Most Effective Brand In Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
Pepsi swapped places with the mobile network, which dropped…
Publicis Groupe Unveils Its Much Anticipated AI Platform
When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source the best people to work on its…
WFA And Brands Demand Digital Advertising Reform
Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.
After…