Foreign

Sir Martin Sorrell is reported to be closing in on his second major acquisition amidst suggestions that the former WPP chief is poised to make a $200m move for San Francisco-based advertising firm Mightyhive. The audacious move…

Facebook has expanded its 'Breaking News' label as it looks to help users identify the timeliest stories circulating its network. As well as boosting its own news credentials among readers, the social network is pitching the move…

Mastercard has signed a deal with Riot games to be the first global sponsor of League of Legends, one of the most popular eSports. The main part of the sponsorship with Mastercard create ‘Priceless experiences’ at three of the…

The Loeries has called for creative contributors for this year’s Migrate, the official magazine of The Loeries Awards. Migrate is a source of inspiration to all creative minds involved in brand communication. The magazine is a…

Feared by many and distrusted by others, machine learning may yet turn out to be a creative’s best friend, by performing the low level tasks that take up their valuable time. Ever since McCann Japan debuted robotic creative director…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…

Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region. “We sell to a lot of people,…

By Michelle Engle The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…

Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering move. Campaign learnt that the UK-based telecoms giant plans to manage about two-thirds…

Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through a marketing and promotional campaign designed to appeal to millenials. For the first time, the…