Browsing Category
Industry
AAAN President, Babaeko Calls On FG To Rescind Ban On Twitter
The president of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko has called on the federal government to rescind the ban on Twitter, so as to avoid further constraints faced by businesses in the country.
…
Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending- GroupM Reveals
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago.
The…
HASG Proposes Amendment To APCON Act
The Heads of Advertising Sectoral Groups (HASG), a coalition of leaders in the integrated marketing communications in Nigeria.
The Heads of Advertising Sectoral Groups (HASG), a coalition of the leaders of the various sectoral…
Posterscope Reboots To Dentsu Location Services
As part of Dentsu International’s Accelerated Transformation Programme (ATP), dentsu International and dentsuSouth Africa have taken the decision to integrate the Posterscope brand into her investment management platform and systems…
Taaooma, Aisha Yesufu, Instablog, Others Make Nominees List For Maiden Trendupp Awards 2021
Nigeria’s first ever influencers and content creators award - Trendupp Awards has officially unveiled the official nominees list for the various categories.
The maiden edition of the award which is presented by…
‘Why PR in Nigeria needs PR’
By Stanley Olisa
Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what obtained some decades ago. The profession has had moderate advancement as…
GroupM Announces Charter Participants In Media Inclusion Initiative
GroupM has announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm’s recently launched Media Inclusion…
AR’s Role In Shopping Poised To Swell In Next 5 Years, Publicis And Snap Find
Augmented reality (AR) usage for shopping is on the rise, and consumers — particularly those on Snapchat — are increasingly seeking out the technology during browsing and buying sessions, according to a new study released this week by…
OAAN To Hold AGM June 25
The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold its 36th Annual General Meeting (AGM) on Friday, June 25 2021.
According to a notice signed by the General Secretary of the association, Olusola…