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How Brands Are Fumbling Sustainability, How They Can Get It Right
By Chris Kelly
Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach.
Even as consumers increasingly prefer green…
Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Consumers are eager to return to stores, but want the online and brick-and-mortar arms to work well together, according to a study by Tango.
Of the consumers polled, 86% are satisfied with the integration of online with the…
Experts Set To Provide Insights on Tech, Digital Transformation at MSME Dialogue
Experts across fintech and other allied industries are gearing up to provide valuable insights on powering Micro, Small, Medium Enterprises (MSMEs) at the third edition of the MSME Dialogue billed to take place on Saturday, April 24,…
The Stanbic IBTC Pension Managers #Direction Video Ad And Lessons On Simplicity
Yesterday, I was taking a leisurely stroll through the ever-busy streets of social media, Instagram precisely, when a video ad-freshly released from the stables of financial giants, Stanbic IBTC Holdings, grabbed my attention. It was…
Cannes Lions Unveils Jurors As Women Top List
The Cannes Lions has unveiled its 2021 juries for the festival's prestigious awards. Meanwhile, for the first time ever, women top the list, outweighing men as jurors (51% to 49%), including those participating in the Media Lions…
E-Commerce Consumer Spending Hit $900bn In 2020
More than $900 billion was spent in online retail in 2020 as Covid-19 kept consumers at home around the world at home bought everything from groceries to gardening supplies through e-commerce platforms.
Mastercard’s Recovery…
Publicis Signs Deal With The Trade Desk, Integrates Epsilon’s Consumer IDs As Cookie Solution
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used by Madison Avenue to process programmatic and data-driven media…
Facebook Research Reveals Tips, Launches Guide for Nigerian Businesses on Ramadan
To better understand the behaviours of people who observe Ramadan and who shop for this season, Facebook IQ, Facebook’s insights and research division, in partnership with YouGov, a global public opinion and data company, has unveiled…
Cannes Lions To Hold 2021 Event Online Only
The organisers of Cannes Lions have announced that the 2021 festival will be fully digital, running from 21-25 June. The organisers had earlier announced that it would be holding a physical event this year in France as usual.
The…
Digital Ad Sales To Top Two-Thirds Of Total Spend For First Time In 2021, Magna Forecasts
Magna's latest forecast paints a sunnier outlook for the ad industry, which it says has recovered faster than expected from the effects of the coronavirus pandemic. Magna chalks up the improved economic outlook to the new stimulus…