Browsing Category
Industry
World Creative Rankings: Most Awarded UK, US and APAC Agencies Revealed
The most awarded agencies in the UK, US and APAC regions have today been revealed in the latest instalment of the World Creative Rankings.
Published by The Drum, this annual study aggregates and analyzes the results of all of the…
PRCA Appoints Yomi Badejo-Okusanya As West Africa Chair
Public Relations and Communications Association (PRCA), the world’s largest professional PR body has appointed Yomi Badejo-Okusanya as the Chair for West African region to represent its African Network.
The announcement of the…
NIPR Releases Guidelines For 2021 Election
The Nigerian Institute of Public Relations (NIPR), in preparation for the forthcoming 2021 election, has released guidelines for the exercise.
The election is slated to hold on 20th May 2021.
A statement signed by the Principal…
HASG Urges FG To Engage Industry in Response To Foreign Media Ad Placement Fine
The Heads of Advertising Sectoral Groups (HASG), a sectoral group made up of integrated marketing communications professionals, has urged the Minister of Information and Culture, Lai Mohammed to engage the industry players and…
Facebook Launches Global Media Agency Review
Facebook has launched a formal review of its global media agency assignment, the company has confirmed.
The social media giant spends and estimated $700 million on measured media annually. U.S. spending totaled approximately $490…
WPP Scangroup Boss, Thakrar Resigns In Wake Of Allegations Of Financial Misconduct
Bharat Thakrar, the Chief Executive Officer of WPP Scangroup, the African arm of the world’s biggest advertising agency group, has finally resigned from the company following grave allegations of financial impropriety by the board of…
Ad Overload Could Pose Steeper Risk To Brands– Study
More than half (52%) of surveyed U.S. consumers reported that overexposure to ads was most likely to negatively impact their perception of a brand, while just 32% said the same for messages that appear next to questionable content,…
More Than 3 Billion Ads Blocked By Google Last Year For Violating Policies
Google blocked or removed approximately 3.1 billion ads last year for violating its policies and restricted an additional 6.4 billion ads. About 867 million ads were either blocked or removed for abusing the ad network, while 91…
Experts Seek To Unravel CSI, CSR Conundrum At Industry Evening Summit
Industry experts from the Nigerian IMC market will be gathering at the second edition of the Industry Evening Summit, a platform for the discussion of brand and marketing communication issues to discuss the question of balance in the…
AAAN Appoints Kemi Fabusoro As First Female Director
The Association of Advertising Agencies of Nigeria (AAAN) in an unprecedented move has appointed Mrs Kemi Fabusoro as its first ever female Director following the exit of Dr. ‘Lekan Fadolapo who was recently appointed as the…