Industry

…66% of Young Nigerians Use AI for Shopping As Search Paradigm Shifts The era of traditional Search Engine Optimization (SEO) is ending, replaced by a fundamentally new paradigm called Generative Engine Optimization (GEO), as…

…Also Find Top 10 Consumer Spending Priority Nigerian consumers are dramatically raising the bar for brand scrutiny, with attention to details emerging as a critical determinant of spending priorities and brand selection,…

…As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally…

In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…

… Dominates Short-Form Video at 51% TikTok has ascended from social media platform to Nigeria's primary cultural engine, doubling its user base between 2024 and 2025 to become the country's largest social media platform,…

Some call him Coachie, others call him Coach Bee while some just know him as the good doctor of marketing. Whichever spectrum you fall on, it's easy to see that Dr. Abiodun Ajiborode has impacted this industry in no small ways.…

The Advertisers Association of Nigeria (ADVAN) has officially opened entries for the ADVAN Awards for Marketing Excellence 2026, inviting brands, agencies, and marketing professionals across Nigeria and beyond to showcase campaigns…

When the curtain fell on the 72nd Cannes Lions International Festival of Creativity on June 20, 2025, the celebrations on the French Riviera belonged to brands and agencies in equal measure. That is the quiet truth that Nigeria’s…

…New excos take oath of office amidst funfair The newly elected Chairperson of the National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has stated that her vision is to position the Ikeja Chapter as the most active,…

The President of the Association of Advertising Agencies of Nigeria (AAAN) and Chairman of the Heads of Advertising Sectoral Groups (HASG), Mr. Lanre Adisa, has called on industry practitioners to remain "crazy" in their pursuit of…