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EXMAN Set To Hold Conference August 13
Tade Adekunle, President, EXMAN & Project Consultant, KesKese Limited
The Experiential Marketers' Association of
Nigeria (EXMAN) in partnership with ExperientialNG has concluded plans to host
the 2020 edition of Experiential…
Aprais Report Highlights Importance of Resilience Post-Coronavirus Among Client And Agency Teams
A new report from Aprais highlights that
resilience has become the necessary performance standard for marketers and
their agencies following the coronavirus crisis.
Data mined from Aprais’
database, consisting of more than 22,000…
Why Marketers Should Embrace Share Of Search As A Metric
Share of search provides a useful metric that any marketer can use as a
surprisingly accurate proxy for the important, but often expensive, calculation
of a brand’s market share, says a leading planner.
Many brands talk about market…
APCON Unveils Sticker Designs, Urges Admen To Purchase
Ijedi-Iyoha, Acting Registrar/ Chief Executive, APCON
The Advertising Practitioners Council of Nigeria (APCON) has unveiled a new identification and promotional stickers for advertising practitioners in the country.
The…
How Publicis Groupe Plans To Increase Diversity
Publicis
Groupe, the agency holding company, is taking a variety of steps to boost
representation and inclusivity throughout its organisation having rigorously
assessed its performance in this area.
The parent
of agencies including…
Industry Experts Urge Gov’t To Constitute APCON Council, Advocate Collaboration At OAAN’s 35th…
L-R: Mrs Deola Odesanya, Dr. Charles Chijide, Mr. Kole Ademulegun, Mr. Emmanuel Ajufo, President, OAAN: Mr. Tunde Adedoyin and Mrs Dupe Adewuyi. Back row from left: Mr Sola Akinsiku, Mr Akinola Dosu, Mr. Churchil Nwagwu, Mr. Babatunde…
Five E-Commerce Themes Marketers Should Know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place…
Setting Agenda For The New MIPAN/AAAN Leadership
Steve Babaeko and Femi Adelusi
By Tunji Faleye
Recently, both
Association of Advertising Agencies of Nigeria (AAAN) and Media Independent Practitioners
Association of Nigeria (MIPAN) elected new leadership to run the affairs of…
APCON Partners ACSPN On Virtual Conference In September
The Advertising Practitioners Council of Nigeria (APCON), has
joined the collaborating institutions for the 1st Virtual and 7th Annual
Conference of the Association of Communication Scholars & Professionals of
Nigeria (ACSPN),…
#Createchange Loeries Partnership With Tractor Showcases Digital OOH Innovation
Simon Wall, CEO, Tractor Outdoor.
The Loeries Company and Tractor Outdoor have partnered to
showcase the strength of Out of home (OOH) and digital out-of-home media (DOOH)
in Africa and Middle East.
Tractor Outdoor CEO, Simon…