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Future Of Strategy 2020: Opportunities in A Post-Pandemic World
Strategists are in more demand than ever as a result of the pandemic, WARC’s 2020 Future of Strategy survey finds, though amid a looming recession, the purpose of the strategist is changing.
WARC’s annual Future of Strategy report…
Experiential Marketing Takes $13 Billion Hit In 2020
Experiential Marketing Business team hands at work with financial reports and a laptop
In a world where many forms of human experiences have shifted from
live, physical venues to virtual ones or been canceled altogether, the…
Digital Advertising Tips In The Face Of Covid-19
It is a matter of course that when a downturn rears its ugly
head, the first budget to be slashed is marketing. But Covid-19 hasn’t been just
any old downturn. Unlike a ‘normal’ recession, this time around, consumers are
still largely…
Study: Social Divide And Racism Are Biggest Concerns Of Global Respondents Amid COVID-19
The biggest concern of people around the world is the COVID-19 pandemic, followed by racism, according to a recent study.
McCann Worldgroup Truth Central - McCann Worldgroup’s global intelligence unit - has just published the study…
The Psychology Illuminating Post-Pandemic Behaviour
Brands will need to adopt a more localised and
age-segmented approach to marketing rather than relying on homogenous, macro
trends in order to account for the unevenly distributed cognitive and
behavioural effects of the pandemic.
…
Idorenyen Enang Emerges NIMN’s First Vice-President
In a competitive race that had
marketing professionals contested and campaigned for the position of First
Vice-President of the National Institute of
Marketing of Nigeria (NIMN) both online and offline, Idorenyen Enang, CEO of…
ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
Content marketing budgets were growing at a rapid clip, according to a report issued by the Association of National Advertisers.
The report,
based on pre-Covid-19 research conducted last year found that over the previous
two years…
IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau (IAB) data released recently.
Brand awareness made up 42% in 2019, up from 38% in 2018.…
New AAAN President Outlines Roadmap, Strategy for Tenure
Steve Babaeko, President, AAAN.
The new President of the
Association of Advertising Agencies of Nigeria, AAAN, Steve Babaeko in a LAIF
& Direct Zoom meeting titled ‘‘Setting the Creative Agenda,’’ hosted by the
Chief Executive…
ViacomCBS Gives Insight On How Moms, Kids Influence Purchase Decisions
A new study has revealed that the path to purchase involves a collaborative process within the family, stating that kids and parents especially moms play critical role.
The research compiled by the research & Insight team…