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Seven Strategies From Brands Leading The Conversation
By Sammy Ahmed
In this time of upheaval, many brands are asking themselves the hard questions: Is now a good time to launch a new product? Can we use messaging that’s lighthearted and playful at a time when people are neither?…
Six Lessons On Diversity And Inclusion From Lions Live
Sometimes, the best way to get a feel for what's
really going on in a country as big as the US is to look at it in microcosm.
This
has seldom been as true as during the protests in the wake of the murder of
George Floyd by a white…
OAAN Holds Virtual AGM July 28
Outdoor Advertising
Association of Nigeria (OAAN) has concluded plans to hold the 35th Annual
General Meeting (AGM) on Tuesday, July 28, 2020 via virtual platform.
OAAN secretariat made
this known to Brand Communicator recently. It…
IMC Stakeholders Set Agenda For Brands On Post COVID-19
Stakeholders in Nigeria’s Integrated Marketing Communications
industry under the aegis of the Advertising Practitioners Council of Nigeria
(APCON) have called on brands and businesses to employ more sustainable means
of doing business,…
Survey Shows How Digital Budgets Will Increase In 2021
Digital advertising business-to-consumer (B2C) marketing budgets
are expected to grow by 78% in aggregate in 2021, according to Gartner’s
2020-2021 CMO Spend Survey.
Among
CMOs, 78% cite rising budgets for social in 2021, 71% for…
Report Finds Covid-19 Has A Minimal Impact On Interaction With Influencers
A report published by Influencer and GlobalWebIndex
has discovered that 96% of consumers who follow influencers say that they’re
engaging with creators more or to the same extent as before the outbreak.
The
latest insights from…
Noah’s Ark, Isobar, Others Shine At 2020 Pitcher Awards
Noah’s Ark Communications, a Lagos based advertising agency over the weekend won gold in the Outdoor, Installations and Activation category of the Pitcher Awards with“Let History Repeat Itself – Fela.”
Apart
from Noah’s Ark,…
COVID-19: ADVAN Donates Relief Materials To Associations, Traders
L-R: Mr. Obum Okoli, Treasurer, Advertisers Association of Nigeria (ADVAN); Ediri Ose-Ediale, Executive Secretary, ADVAN; Princewill Ekwujuru, Chairman, Brand Journalists Association of Nigeria; Adeyemi Olufemi, Chief Information Officer,…
NIMN Gears Up For AGM, As Members Set To Elect New Executives
Tony Agenmonmen, President, NIMN.
National Institute of Marketing of Nigeria, NIMN, has concluded
plans to host the 2020 Annual General Meeting (AGM) scheduled to hold online,
Thursday, July 16, 2020.
Meanwhile, the AGM will also…
Are Brands Measuring The Impact Of Creativity?
An exclusive study by Marketing Week finds that while
almost two-thirds of marketers are measuring the impact of creativity, they are
still reliant on more “old-fashioned” research methods.
By Sarah Vizard
Measuring
creativity is…